Marketing Manager Central West Africa
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
Job title Marketing Manager- Central West Africa
Department Marketing
Division RMDx Infectious Disease
Location: Candidate must be based in Johannesburg or DUBAI
About Abbott
At Abbott were committed to helping people live their best possible life through the power of health. For more than 130 years of innovation weve brought new products and technologies to the world -- in nutrition diagnostics medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today 103000 of us are working to help people live not just longer but better in the more than 160 countries we serve.
MAKING A DIFFERENCE IN GLOBAL HEALTHCARE
We are the world leader in Rapid Diagnostics at the point of care. Working with us youll tackle a wide array of problems including some of the worlds greatest healthcare challenges while experiencing a myriad of cultures geographies and technologies.
Description
The primary responsibility of the Marketing Manager is to develop and implement marketing strategies and tactics successfully using a thorough understanding of the local market and the product offering. The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals.
This position will specifically look after CENTRAL WEST AFRICA ( French and English Speaking ) .
Main Responsibilities & Duties
- Development of local commercial marketing and promotional plans:
- Develop regional marketing plans in alignment with the regional and global plans
- Deliver and regularly track the execution of the marketing initiatives on the plan
- Manage local promotional plans (including exhibition symposia marketing collateral sales tools digital and PR content)
- Participate in product launch projects from early stages and drive the local launches
- Manage the marketing expenses budget according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.
- Customer Centricity and deep understanding of regional markets:
- Customer segments mapping (size patient pathway reimbursement stakeholders value proposition opportunity assessment)
- Product features/benefits product utilization and customer insights
- Competitor intelligence
- Market dynamics (growth/decline key drivers PESTLE analysis)
- Routine participation in strategy alignment and sales effectiveness:
- New product launch plans (including pre-launch phases deliverables)
- Provide input and align with Region/BU (customer segmentation value proposition product positioning competition pricing)
- Routine participation in sales effectiveness:
- Roll-out marketing plans and sales tactics at sales meetings
- Track and report progress of annual tactical plans
- Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals
- Collaborate with ID Sales Scientific Liaison and Medical Affairs using own products expertise on required support to sales teams that shall successfully impact sales process
- Conduct business analysis and monitor key performance indicators
- Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)
- Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
- Participation to ad-hoc special projects (regional / global)
Relationships main contacts
- Internal: Local Commercial Directors Sales Managers Therapeutic Area Managers Regional Marketing Managers Global Product Managers/Directors Commercial Teams Scientific Affairs Application Specialists
- External: Key customers KOL Commercial and Scientific Partners Agencies
Requirements
- Proven minimum3- 5 years marketing experience in diagnostics arena or other healthcare (Pharmaceutical/ Medical Devices) area is essential and with experience in the CWA cluster
- Proficiency in spoken and written English and French is ESSENTIAL
- A Tertiary qualification in Health Science OR Marketing or Business -related equivalent is preferred.
- Proven marketing and sales success track record with strengths in both strategic and tactical management
- Proven ability to deliver goals in a fast-paced matrixed organization
- Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels
- IT/office Tools use of core functional processes (e.g. Outlook CRM software SAP Concur Workday WebEx or equivalent) and PowerBI knowledge is considered an asset
- Travel requirement into these markets may be up to 50%
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ID Infectious Disease
LOCATION:
South Africa > Johannesburg : Abbott Place
ADDITIONAL LOCATIONS:
United Arab Emirates > Dubai : Ubora Tower2
WORK SHIFT:
Standard
TRAVEL:
Yes 50 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
Required Experience:
Manager
Key Skills
- Business Development
- Company Policies
- Customer Service
- Financial Performance
- Revenue Growth
- Oversight
- Regional Sales
- Account Management
- Project Management
- Product Line
- Ensure Compliance
- Human Resources
- Procedures
- Sales Goals
- Direct Reports
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
