Marketing Strategist, Enterprise Initiatives & Thought Leadership

We are seeking a seasoned Senior Marketing Manager to lead strategic marketing efforts across enterprise initiatives and thought leadership programs. This role is instrumental in shaping Vanguards B2C strategy for high-priority campaigns such as Expense Ratio Reduction and Investor Choice while also architecting a department-wide thought leadership roadmap that amplifies Vanguards voice across Personal Investor Advice and Wealth Management audiences.

You will collaborate cross-functionally with product teams Brand PR Investor Research Strategic Communications and Business SMEs to uncover client needs and internal insights translating them into compelling outcome-driven campaigns. This role demands a visionary marketer with a proven ability to drive net-new strategy in complex matrixed environments and to influence senior stakeholders across the organization.

Key Responsibilities

• Strategic Leadership: Define and lead enterprise-wide marketing strategies that align with business objectives drive growth and elevate Vanguards brand positioning.

• Thought Leadership Development: Build and execute a scalable thought leadership strategy and content development ecosystem that positions Vanguard as a trusted authority across key client segments.

• Cross-Functional Collaboration: Partner with senior leaders product marketing communications and business units to ensure enterprise initiatives are seamlessly integrated into broader marketing efforts.

• Strategic Oversight: Direct the organization to execute multi-channel campaigns (web email social events webinars) that deliver measurable impact and resonate with target audiences.

• Insight-Driven Planning: Leverage industry trends competitive intelligence and consumer insights to inform strategic planning and content development.

• Performance Measurement: Develop and own a robust measurement framework to evaluate marketing effectiveness track KPIs and optimize performance.

• Risk & Compliance Oversight: Ensure all marketing activities meet compliance legal and audit standards maintaining rigorous controls and governance.

• Executive Communication: Craft high-impact materials and presentations that articulate marketing strategy performance and value to senior stakeholders.

• Team Leadership & Mentorship: Provide strategic guidance and mentorship to junior team members fostering a culture of excellence collaboration and continuous learning.

Qualifications

• Minimum eight years related work experience three years of marketing experience.

• Broad knowledge of Vanguards investment product line-up and an understanding of the overall investment markets.

• Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.

Special Factors

Sponsorship

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.