Senior Professional, Sport Led Brand Marketing SEA&I Jordan APLA

Taguig - Philippines

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

BECOME A PART OF THE NIKE INC Team

NIKE Inc. does more than outfit the worlds best athletes. It is a place to explore potential obliterate boundaries and push out the edges of what can be. The company looks for people who can grow think dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers leaders and visionaries. At NIKE Inc. its about each person bringing skills and passion to a challenging and constantly evolving game.

In Jordan Brand we believe there is greatness in everyone. Our mission is to inspire & unleash personal greatness across every corner of the world and if we do this we believe well unify and elevate our community of greatness to change the world for the better. With our deep roots in basketball the Jordan Brand began as an homage to one player: Michael Jordan. Since then Jordan has become synonymous with peak performance and an endless pursuit of greatness.

WHO WE ARE LOOKING FOR

We are seeking a Senior Sport Led Brand Marketing leader based out of SEA&I Territory/Manila Philippines. The ideal candidate demonstrates passion for sport cultural savvy and strategic thought leadership with a deep knowledge of our target consumer and who is influencing this consumer. We are looking for someone who can suggest innovative imaginative and resourceful ways to solve problems overcome obstacles and take Jordan Brand into new territory.

In this role you will be able to challenge outdated rules the status quo and traditional thinking to accelerate our distinction within Sport. You will create ideas strategies plans and journeys for the Jordan Brand across Sport Dimensions Streetwear and Energy.

This role will lead on-ground executions and experiences aligned to Jordan Brand strategy across Sport Streetwear Energy. Ensuring flawless cross-functional execution for the Jordan Brand in the Philippines with a focus on Manila as a key city and Sport as a key priority.

WHAT YOU BRING

You thrive in diverse nimble work environments can navigate complex cross-functional networks and lead through influence and collaboration.

The ideal candidate needs to have a deep understanding of the Jordan Brand Consumer in Manila and an ability to craft and lead cross-functional marketing plans. This person needs to have excellent communication skills expertise in on-ground brand executions and experiences the ability to work cross-functionally and effective decision-making. Additionally operating with integrity acting responsibly and demonstrating proactive ownership of the Brand in their marketplace.

5 years of marketing brand or cultural strategy experience.
Deep appreciation for sport cultural nuance and local insight from Philippines.
Genuine connection and deep understanding of Jordan Brand across Sport Streetwear Energy. With a passion and interest for growing Jordan Brand Sport (with a focus on Basketball) in your market.
A team-first mindset & passion for Jordan Brand Basketball and sneaker culture.
Exceptional storytelling presentation and relationship management skills
Strong understanding of digital athlete influencer and experiential marketing
Ability to think strategically work cross-functionally communicate effectively multi-task manage budgets and work with both internal and external partners (agencies).
Business-level proficiency (fluent) in both English and Tagalog (written and verbal)
Bachelors degree in Marketing Communications or a related field (preferred)

WHAT YOULL WORK ON

You will drive the development and execution of the local Jordan Brand strategy plans and brand activations bringing in new consumers and audiences into the brand across all levels as well as reinforcing the Brand connection with our most important consumers.

Each day will bring dynamic opportunities that youll work with your team of brand

marketers to solve for. You will obsess how to make our brand marketplace and

seasonal activations resonate with our target consumers. Your team will lead the brand exploration across diverse subcultures partnerships and experiences in a way that is locally relevant and deepens the relationship with our consumer.

Together with your partners you will grow and establish the brand in relevant subcultures communities and athletes. Through crafting distinctive brand plans programming and moments you will ignite love for our brand.

Responsibilities will include:

Development of local seasonal marketing strategies and plans for brand concepts product collections and key local moments. Success metrics include increases to brand strength and distinction market share growth traffic to owned platforms and channels and sell-through of key seasonal products.
Mine consumer insights and market trends related to Sport to shape consumer-driven marketing strategies.
Execution of local seasonal brand programming and on ground activations serving local Athletes and Sport Communities
Collaborate across Global Geo and City teammates to build a comprehensive approach to serve local Athletes* across Jordan Sports dimensions (with a focus on Basketball) Streetwear and Energy Brand
Management of key local Jordan Brand Relationships across select Athletes communities partners and catalysts
Champion Jordan Culture with the team

The candidate will work cross-functionally across diverse teams including brand creative integrated media digital marketing retail marketing sports marketing communications and select specialist teams in Global and Geo (based in World Headquarters). This will require consistent collaboration partnership and consensus with critical stakeholder groups to effectively lead the Jordan Sport Led Offense.

Required Experience:

Senior IC

BECOME A PART OF THE NIKE INC TeamNIKE Inc. does more than outfit the worlds best athletes. It is a place to explore potential obliterate boundaries and push out the edges of what can be. The company looks for people who can grow think dream and create. Its culture thrives by embracing diversity and...