Head of Pricing & Monetization France (fmd)

Mission of the Role

The Head of Pricing will be the end-to-end owner of SeLogers monetisation strategy across subscriptions dynamic pricing models value-based packages add-ons and new revenue streams. This leader builds the framework for profitable scalable and sustainable pricing ensuring SeLoger maximises value creation while protecting customer lifetime value and minimising churn.

The mission is to:

• Create a holistic monetisation strategy covering both areas where SeLoger leads the market and areas where it is structurally weaker.
• Design test and scale data-driven pricing models that reflect liquidity demand segment value and customer economics.
• Drive continual optimisation through experimentation behavioural insights and commercial performance data.
• Build strong alignment across Sales Product Finance and GTM to ensure pricing strategy translates into measurable business results.

Key Responsibilities

Pricing Strategy & P&L Impact

• Build a 1236 month monetisation roadmap aligned with France strategy and Group pricing architecture.
• Oversee the pricing performance KPIs: ARPA MRR growth net retention churn margin impact.
• Develop dynamic pricing models leveraging liquidity demand inventory depth and customer cohort behaviour.
• Define clear tiering bundling segmentation and value-based pricing across agency developer and pro customer types.
• Identify weak spots in the portfolio and design corrective monetisation plays to unlock underpenetrated segments.

Subscription & Marketplace Model Optimisation

• Lead evolution of subscription models ensuring optimal balance of predictability for customers and scalability for SeLoger.
• Partner with Product & Data Science to refine feature- vs. usage-based monetisation lead scoring and pricing signals.
• Own pricing governance for new business lines add-ons premium visibility data products and media services.

Experimentation Insights & Continuous Improvement

• Build a scientific experimentation framework (A/B tests elasticity modelling behavioural pricing).
• Monitor customer cohorts and predict churn risk integrating early-warning pricing triggers.
• Translate insights into rapid iterations of pricing packaging and promotions.

Cross-Functional Leadership & Commercial Enablement

• Partner with Sales leadership to ensure pricing lands clearly and credibly with agencies and developers.
• Develop playbooks calculators objection-handling and performance dashboards.
• Collaborate with Finance on forecasting scenario planning and revenue modelling.
• Act as the France advocate in Group pricing councils influencing platform-wide monetisation evolution.

Governance & Alignment

• Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.
• Manage cross-functional OKRs linked to revenue retention churn and customer value perception

Qualifications :

Candidate Profile: The Pricing Leader We Need

Experience

• 812 years of pricing monetisation or revenue strategy experience in classifieds marketplaces SaaS or subscription businesses.
• Deep expertise in dynamic pricing value-based pricing segmentation experimentation and modelling.
• Proven experience owning monetisation in a high-inventory high-liquidity marketplace environment.
• Strong background working cross-functionally with Product Data Science Sales and Finance.
• Experience developing and scaling subscription models and add-on monetisation.
• Clear track record of revenue uplift churn reduction and pricing innovation.
• Fluent in French and English; experience in European or multi-country contexts preferred.

Additional Information :

What we offer: Company restaurant digital meal vouchers with Restoflash; Gym showers organic fruit organic dried fruit and hot drinks available free of charge; Training (induction programme LinkedIn Learning online language courses); 16 days of RTT (reduced working time) leave (special leave volunteer leave seniority leave etc.); Quality of life at work (remote working Kyan Health nursery places); etc.

About Aviv: At Aviv we believe in equal opportunities. We strongly encourage people with visible and invisible disabilities all levels of education minorities members of the LGBTQIA community parents and carers to apply. If you require reasonable adjustments at any stage of the application or interview process or if you would like to discuss your needs for part-time or flexible working please let us your application please feel free to indicate the pronouns you use. Our ambition is to be the leading employer in the PropTech sector in Europe. Now is the perfect time to join us and find your ideal job! We look forward to receiving your application! (Meilleurs Agents SeLoger Immoweb Immowelt...)

Remote Work :

No

Employment Type :

Full-time