Associate Media Director, Paid Social

Our agency client is seeking a Social Buying AMD to oversee self-service buying operations and yield optimization of client this critical role youll oversee a hands-on-keyboard team managing a portfolio of campaigns across multiple client accounts. Youll work with leading clients account teams media and platform strategy teams as well as with platform technology partners. The ideal candidate has a passion for media strong analytical and problem-solving skills and is a self-directed self-starter and out-of-the-box thinker.

Contract Details:

• 35-40 hours/week
• 3-6 month engagement strong possibility for conversion to full-time. Must be interested in full-time conversion 
• Mid-to-late February start
• Remote but priority to EST candidates specifically those based in NYC or Boston. Must be able t0 work EST hours (8am-5pm)
• $65-75/hr
   

Strategic Leadership & Execution 

• Lead multi-funnel and platform media execution across social placements (Meta TikTok Snapchat LinkedIn Pinterest)
• Oversee operation of digital media buying technologies across social platforms
• Guide advanced optimization strategy to push the boundaries for current campaigns and align with clients business and KPI goals
• Drive yield optimization across social campaigns to maximize performance and efficiency
• Provide direction on campaign design including suggestions for new or different use of platforms to achieve optimal performance
• Achieve delivery and KPI goals providing input and feedback to ensure campaign success across multiple client accounts

Team Leadership 

• Manage a team of Platform Buyers who execute hands-on-keyboard campaign operations
• Provide leadership mentorship and professional development to build team capabilities
• Establish team workflows QA processes and best practices for campaign excellence
• Foster collaborative team environment aligned with Hill Hollidays integrated no-ego culture

Platform & Partner Relationships

• Develop strong relationships with media partners and platform technology companies seeking out new opportunities to augment client initiatives
• Secure beta access new features and value-added opportunities for clients
• Maintain current knowledge of growth and changes in the marketplace

Client Management & Communication 

• Partner with internal teams to ensure adherence to best practices timelines business objectives and media KPIs for successful campaigns in market
• Provide valuable feedback and insight on performance to internal and client teams with optimization rationale and recommendations to exceed performance goals
• Contribute to improvements in processes both technical and business

Qualifications :

Required

• 6 years of professional experience in social media buying and performance
• Advanced understanding of the social advertising ecosystem with expertise in social formats and platforms
• Advanced understanding of the supply and data ecosystems and the appropriate application of each within campaigns
• Social platforms expertise required (Meta TikTok Snapchat LinkedIn Pinterest)
• Experience managing a hands-on-keyboard team responsible for digital campaign execution and media and business performance results
• Strong analytical and problem-solving skills in dealing with new challenges as they arise
• Self-directed self-starter with out-of-the-box thinking abilities
• Bachelors degree in Marketing Advertising Communications or related field
• Must be available to work EST hours (8am-5pm EST)

Preferred 

• Platform certifications (Meta Blueprint TikTok Marketing LinkedIn Marketing Labs Snapchat Blueprint)
• Experience with creative optimization tools (Pencil AI )
• Expertise in audience segmentation first-party data activation and lookalike modeling
• Experience with conversion tracking pixel implementation and attribution modeling
• Knowledge of creative testing frameworks and A/B testing methodologies
• Based in EST timezone (NYC Boston or surrounding areas preferred)

Additional Information :

Success Metrics for the Role 

• Achievement of client KPIs and delivery goals across multiple client accounts
• Yield optimization and campaign efficiency improvements
• Team development and performance excellence
• Quality of strategic insights and optimization recommendations
• On-time and on-budget campaign execution
• Innovation in platform utilization and strategic approach

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract