Director of Marketing Retina, HCP Professional and Facility Lead Irvine, CA

The Retina HCP Professional and Facility Marketing Director reports to the Head of Marketing US Retina. The Director leads a Retina marketing team including oversight of direct reports who will support the development of the go-to-market plan. They will serve as the brand champion for a new Retina program and work with the cross functional team to build the launch strategy and go to market plan. This key leadership role will set strategic direction and oversee the development and execution of comprehensive marketing plans targeting healthcare providers ambulatory surgery centers hospital outpatient surgical centers healthcare decision makers and practice administrators. The position requires deep knowledge of market drivers competitive landscape provider and stakeholder dynamics and the ability to translate local business insights into actionable strategies for optimal brand performance. Responsibilities include building Commercial go to market plan leading launch readiness reviews with AbbVie leadership and working with external partners to design and implement the distribution and pricing model for this new Retina product. The role demands proactive problem solving creative solution development and strict adherence to AbbVie policies and regulatory standards.

Key Job Responsibilities

Lead and mentor the Retina marketing team fostering a high-performance culture

Collaborate closely with cross function teams (sales national accounts market access medical affairs operations finance R&D regulatory compliance and legal teams) to ensure integrated execution of brand initiatives.

Partner with the lead Clinical Trainer and clinical training team to coordinate efforts between the clinical and sales teams and enable surgeon and site activation including timing and cadence of key activities across each account

Partner with AbbVie trade market access and supply chain to establish distribution and contracting strategies and network to support seamless product supply network

Develop and implement multi-year marketing strategies aligned with business objectives and regulatory requirements

Partner to help shape the product pipeline and ensure alignment with market needs customer insights and long-term commercial strategy

Oversee product launches ensuring effective go-to-market plans and positioning for ASC and HOPD surgical environments

Manage market research competitive analysis and customer insights initiatives especially focused on hospitals outpatient surgical centers and other key stakeholders

Build and maintain relationships with decision makers in Private Equity and non-Private Equity physician networks IDNs and Surgical facilities

Drive digital marketing advertising public relations and event strategies targeting institutions healthcare providers and patients active in hospital and outpatient surgery

Monitor and report on marketing KPIs and ROI with special focus on hospital and outpatient market segments

Partner with Strategic Communications lead to optimize company and brand presence at industry conferences vendor partner events and professional gatherings

Ensure compliance with medical device industry regulations and standards across all targeted environments

Qualifications :

At least 5 years of pharmaceutical marketing including 2 years of Buy and Bill or Device is preferred

Qualifications

Bachelors degree in marketing Business Life Sciences or related field; MBA or advanced degree preferred

Strong communication skills both oral and written with the ability to make effective presentations to internal and external customers sales teams and senior management

Proven track record of successful product launches and driving business growth in hospital and/or outpatient surgical markets

Strong understanding of healthcare regulatory environment especially as it relates to surgical outpatient facilities

Strong background in both upstream and downstream marketing strategy.

Exceptional strategic and analytical skills

Ability to work effectively in cross-functional teams

Demonstrated ability to manage budgets and deliver results.

Is a self-starter intellectually curious and can change course rapidly where required

Willingness to travel up to 35% attending national conferences sales and marketing meetings and field visits

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our short-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No

Employment Type :

Full-time