Associate Site Merchandiser, IN Fresh, Marketing

Amazon Fresh is Amazons hyperlocal basket-grocery business offering a large selection of fruits & vegetables grocery & everyday products to customers delivered within 2 to 4 hours. Officially launched in Nov 2021 Amazon Fresh is available in 100 cities across the country. Our mission is to be the most loved online grocery service for our customers - offering great savings on high quality products delivered reliably at customers convenience.

We are one of the fastest growing Amazon businesses in India and aim to accelerate this growth trajectory over the next few years.

Amazon fresh is looking for a talented driven and experienced Associate Site Merchandiser (ASM) for its Grocery and Consumables business. It is a pivotal role that will contribute to the evolution and success of one of the key priorities of the organization by enhancing the customer journey and helping customers discover products they require. Joining the team means partnering with a dynamic and creative group who set a high bar for innovation and success in a fast-paced and changing environment.

As an Associate Site Merchandiser you will ensure that customer experience and expectations are set and met to a high standard. He or she will execute and schedule content on emails home pages category pages and pages across the site based on the instructions/inputs shared by Marketing manager. Also prepare a report on performance and traffic data to our management teams. He or she will assist in creation of new brand and product stores based on the inputs. This person will be involved in coordinating with the category managers designers and other editors in similar roles across the business.

Key responsibilities include:
1. Content Merchandising & Site Management
a) Merchandise and optimize Amazon Fresh content on the homepage to maximize visibility and customer engagement
b) Execute end-to-end launch plan for new channels to drive incremental traffic and customer acquisition

2. Cross-Functional Collaboration & Strategic Partnerships:
a) Proactively identify and secure placement opportunities in thematic and topical stores to enhance selection discoverability
b) Collaborate closely with homepage team and central marketing team stakeholders to align marketing strategies with broader business objectives

3. Digital Marketing & Campaign Management:
a) Own and execute Google Demand Generation campaigns end-to-end optimizing for increased traffic and improved click-through rates (CTR)
b) Develop refresh and A/B test campaign content and callouts to maximize performance
c) Plan launch and monitor marketing campaigns across outbound channels (push notifications) and Associates programs

4. Analytics & Performance Reporting:
a) Generate and deliver comprehensive performance reports for homepage placements and paid channel campaigns
b) Track and analyze campaign performance metrics across multiple marketing channels

5. Technical Proficiency & Continuous Learning:
a) Develop expertise in merchandising platforms data extraction tools and analytics dashboards
b) Stay current with evolving tools and best practices to enhance operational efficiency

About the team
Amazon Fresh is Amazons hyperlocal basket-grocery business offering a large selection of fruits & vegetables grocery & everyday products to customers delivered within 2 to 4 hours. Officially launched in Nov 2021 Amazon Fresh is available in 300 cities across the country.

Our mission is to be the most loved online grocery service for our customers - offering great savings on high quality products delivered reliably at customers convenience. We are one of the fastest growing Amazon businesses in India and aim to accelerate this growth trajectory over the next few years.


- Bachelors degree or equivalent
- Experience with data analysis and basic Excel skills

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- 1 years of Amazon or 1 years of customer-facing environment experience
- Preferred qualifications
- Masters degree
- Capability to meet our technical requirements which include HTML XML and Excel plus the ability to learn our in-house tools quickly
- Most important leadership principles in this role are: Ownership Dive Deep Bias for Action Insist on highest standards and Deliver Results.

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