Vice President of Sales and Marketing
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Job Location:
Eugene, OR - USA
Monthly Salary:
Not Disclosed
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
Our Mission
At Compass Senior Living we believe senior living communities should be places of vibrancy purpose and genuine connection. Guided by our values of Goodness Loyalty Faith and Fun we empower our teams to create meaningful experiences for residents families and one another.
We are seeking a Vice President of Sales & Marketing to lead and elevate our sales marketing and brand strategy across the organization.
Position Summary
The VPof Sales & Marketing provides strategic leadership structure and accountability for Compass Senior Livings sales and marketing performance. This role oversees company-wide marketing brand execution digital strategy and sales systems.
This leader ensures a consistent relationship-driven sales philosophy strong brand presence and disciplined execution across all communities driving sustainable occupancy growth while honoring Compass culture and values.
Key Responsibilities
Sales Leadership & Performance
- Provide strategic oversight and direction to Regional Directors of Sales & Marketing and community sales teams.
- Establish and reinforce Compass sales philosophy expectations and best practices.
- Drive occupancy growth through disciplined lead management conversion strategies and consistent follow-up.
- Partner with operations to ensure alignment between sales execution resident experience and move-in readiness.
- Review sales metrics pipeline performance and forecasts; hold leaders accountable to outcomes.
Marketing Brand & Digital Strategy
- Oversee Compass marketing strategy including digital marketing website performance collateral campaigns and community-level execution.
- Ensure consistent brand messaging and positioning across all markets.
- Partner with internal and external marketing resources (digital creative agencies) to maximize lead generation and ROI.
- Guide community-level marketing plans tailored to local markets while maintaining brand consistency.
Systems Tools & Process Improvement
- Lead CRM strategy and adoption ensuring accurate data reporting and accountability.
- Standardize sales processes reporting and metrics across communities.
- Identify opportunities to improve efficiency visibility and effectiveness through systems and tools.
Leadership Development & Culture
- Coach mentor and develop Regional Directors of Sales & Marketing and Community Relations Directors.
- Serve as a Culture Advocate modeling Compass values and reinforcing relationship-based selling.
- Support onboarding training and professional development of sales leaders.
- Foster collaboration best-practice sharing and peer accountability across regions.
Cross-Functional Partnership
- Collaborate closely with Operations Health & Wellness Finance and Executive Leadership.
- Ensure sales and marketing strategies support resident experience financial goals and regulatory readiness.
- Participate in leadership meetings strategic planning and company initiatives.
Qualifications & Experience
- 5 years of progressive sales and marketing leadership experience in senior living assisted living and memory care strongly preferred.
- Proven success driving occupancy growth across multi-community portfolios.
- Strong understanding of CRM platforms digital marketing and sales analytics.
- Demonstrated ability to lead coach and hold leaders accountable.
- Financial acumen with experience managing budgets forecasting and ROI.
- Exceptional communication relationship-building and presentation skills.
- Willingness and ability to travel regularly to support regional and community teams.
Benefits
- Benefits for all team members regardless of employment status:
- Accrue vacation and sick time starting your first day!
- 401(k) retirement savings plan after 90 days with employer match after one year.
- Financial wellness education program.
- Wellness and Fitness Resources with savings discounts.
- Career growth through ongoing training programs and mentorship opportunities.
- Additional benefits for full-time team members
- Medical Dental Vision and Voluntary Benefit options
- Education reimbursement program.
What Success Looks Like
- Improved and sustained occupancy growth across the portfolio.
- Consistent sales execution and reporting across regions.
- Strong bench of developed sales leaders.
- Clear compelling Compass brand presence in all markets.
- High alignment between sales finance operations and resident experience.
Why Compass
Compass Senior Living offers the opportunity to shape and lead a values-driven growing organization where relationships matter leaders are supported and results are achieved with integrity and heart.
#CSL900
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
We believe trusting relationships are a basic human need and the strongest foundation for caring for one another. Our decisions are guided by goodness, loyalty, faith, and fun. This is our True North. We create communities where elders, families, and employees are growing, teaching, a ... View more
