Unit Manager Customer Centricity Unit

Pune - India

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Purpose	Drive customer-in discoverability outcomes for B2B & Payments products by ensuring relevant Bajaj Finance offerings are easily found across digital channels. Obtain customer feedback or use data analysis to slice data to understand customer satisfaction from discovery to intent. Check customer bounces to underdtand what it will take to reduce the drop offs. Improve the efficiency and quality of discovery traffic by identifying gaps mismatches and missed opportunities in early customer journeys. Be able to read the traffic data from origination to fulfilment and customer behaviour in between. Work closely with Business Web and SEO teams to strengthen keyword strategy entry-point effectiveness and productintent alignment. Act as a hands-on discovery specialist translating insights into clear recommendations and priorities for execution teams. Also understand from customer perspective on AI implementation multi-modal pages impact & effectiveness on customer experience while moving from SEO Intent SEO i.e. Understand how the AI engines ranking for BFL pages is performing question if BFL is ranking well in the new frame Understand behaviour of the customers while using AI intent quantity v/s quality How customer behaviour is leading to AI to interpret Search Intent Search engine decide what result best solves the users problem not just which page matches the keywords. Own discoverability traffic hygiene including: Relevance of incoming traffic by buckets/URLs Intent match vs bounce/drop-offs why customers bounce what they are expecting are they getting what they searched for Redundant or low-quality keywords and pages impacting experience Rellok at the keywords improve/refine or drop basis experience Intent mismatches / Confusion points & Friction understand friction in discovery complaints places fo improvement including A/B testing for improvement in satisfaction.
Duties and Responsibilities	A. Core Accountabilities - discoverability performance for assigned products / journeys within the B2B & Payments vertical. customer discovery behaviour across web and app to identify: oIntent mismatches (SEO & AIO) oHigh bounce or drop-off points oPoor-quality or irrelevant discovery traffic with Web SEO teams to: oReview keyword performance and gaps oEvaluate productkeyword alignment oAssess landing page and entry-point effectiveness discoverability dashboards and MIS tracking key metrics such as: oTraffic relevance oCTR bounce rates and early-stage drop-offs oConversion assist from discovery traffic discoverability hygiene by flagging: oRedundant or low-quality keywords or new incorporation of keywords oMisleading pages or content oConfusing discovery paths B. Additional / Value-Add Accountabilities and size missed discoverability opportunities for under-exposed or emerging products. the Unit by: oProviding deep-dive analyses oPreparing opportunity narratives for stakeholders oHighlighting discovery-led growth levers to standardisation of discoverability principles frameworks and best practices within CCU. in cross-channel discovery alignment ensuring consistency across SEO web journeys and app experiences.
Key Decisions / Dimensions	Identify priority discoverability gaps within assigned scope. Recommend focus areas where quality improvement outweighs traffic scale. Decide when discovery issues need escalation or cross-functional intervention. Propose KPIs and thresholds to evaluate discoverability effectiveness.
Major Challenges	SEO Web and Product teams without direct execution ownership. traffic volume vs traffic quality in discovery-led growth. ambiguous or mixed customer intent at early journey stages. complex data into simple actionable recommendations.
Required Qualifications and Experience	a)Qualifications Graduate qualification in Management Business Analytics or a related discipline. with strong relevant experience in digital growth analytics or platform roles. or formal training or experience in Digital Analytics / Google Analytics (GA4 preferred) will be a strong advantage b)Work Experience 35 years of relevant experience in digital growth SEO analytics product or platform roles. Hands-on experience working with Web SEO teams on keyword analysis landing pages and traffic diagnostics. Strong exposure to: Google Analytics (GA4) Google Search Console SEO tools (e.g. SEMrush Ahrefs Screaming Frog or equivalents) Ability to analyse funnels entry points bounce/drop-offs and early-stage journeys. Prior experience into B2B & Payments is required in this role. Experience in BFSI / NBFC / large consumer digital platforms is preferred. Understanding of SEO content principles keyword intent and basic competitive analysis is a strong advantage. c)Behavioral Traits (Critical for This Role) Strong customer-first mindset with intent before traffic thinking. Comfortable working in ambiguity and evolving structures. Data-led structured and confident in stakeholder discussions. Hands-on detail-oriented and outcome-focused. Collaborative diplomatic and capable of influencing without authority.

Required Experience:

Manager

Job Purpose Drive customer-in discoverability outcomes for B2B & Payments products by ensuring relevant Bajaj Finance offerings are easily found across digital channels. Obtain customer feedback or use data analysis to slice data to understand customer satisfaction from discovery to intent. Check c...

Job Purpose	Drive customer-in discoverability outcomes for B2B & Payments products by ensuring relevant Bajaj Finance offerings are easily found across digital channels. Obtain customer feedback or use data analysis to slice data to understand customer satisfaction from discovery to intent. Check customer bounces to underdtand what it will take to reduce the drop offs. Improve the efficiency and quality of discovery traffic by identifying gaps mismatches and missed opportunities in early customer journeys. Be able to read the traffic data from origination to fulfilment and customer behaviour in between. Work closely with Business Web and SEO teams to strengthen keyword strategy entry-point effectiveness and productintent alignment. Act as a hands-on discovery specialist translating insights into clear recommendations and priorities for execution teams. Also understand from customer perspective on AI implementation multi-modal pages impact & effectiveness on customer experience while moving from SEO Intent SEO i.e. Understand how the AI engines ranking for BFL pages is performing question if BFL is ranking well in the new frame Understand behaviour of the customers while using AI intent quantity v/s quality How customer behaviour is leading to AI to interpret Search Intent Search engine decide what result best solves the users problem not just which page matches the keywords. Own discoverability traffic hygiene including: Relevance of incoming traffic by buckets/URLs Intent match vs bounce/drop-offs why customers bounce what they are expecting are they getting what they searched for Redundant or low-quality keywords and pages impacting experience Rellok at the keywords improve/refine or drop basis experience Intent mismatches / Confusion points & Friction understand friction in discovery complaints places fo improvement including A/B testing for improvement in satisfaction.
Duties and Responsibilities	A. Core Accountabilities - discoverability performance for assigned products / journeys within the B2B & Payments vertical. customer discovery behaviour across web and app to identify: oIntent mismatches (SEO & AIO) oHigh bounce or drop-off points oPoor-quality or irrelevant discovery traffic with Web SEO teams to: oReview keyword performance and gaps oEvaluate productkeyword alignment oAssess landing page and entry-point effectiveness discoverability dashboards and MIS tracking key metrics such as: oTraffic relevance oCTR bounce rates and early-stage drop-offs oConversion assist from discovery traffic discoverability hygiene by flagging: oRedundant or low-quality keywords or new incorporation of keywords oMisleading pages or content oConfusing discovery paths B. Additional / Value-Add Accountabilities and size missed discoverability opportunities for under-exposed or emerging products. the Unit by: oProviding deep-dive analyses oPreparing opportunity narratives for stakeholders oHighlighting discovery-led growth levers to standardisation of discoverability principles frameworks and best practices within CCU. in cross-channel discovery alignment ensuring consistency across SEO web journeys and app experiences.
Key Decisions / Dimensions	Identify priority discoverability gaps within assigned scope. Recommend focus areas where quality improvement outweighs traffic scale. Decide when discovery issues need escalation or cross-functional intervention. Propose KPIs and thresholds to evaluate discoverability effectiveness.
Major Challenges	SEO Web and Product teams without direct execution ownership. traffic volume vs traffic quality in discovery-led growth. ambiguous or mixed customer intent at early journey stages. complex data into simple actionable recommendations.
Required Qualifications and Experience	a)Qualifications Graduate qualification in Management Business Analytics or a related discipline. with strong relevant experience in digital growth analytics or platform roles. or formal training or experience in Digital Analytics / Google Analytics (GA4 preferred) will be a strong advantage b)Work Experience 35 years of relevant experience in digital growth SEO analytics product or platform roles. Hands-on experience working with Web SEO teams on keyword analysis landing pages and traffic diagnostics. Strong exposure to: Google Analytics (GA4) Google Search Console SEO tools (e.g. SEMrush Ahrefs Screaming Frog or equivalents) Ability to analyse funnels entry points bounce/drop-offs and early-stage journeys. Prior experience into B2B & Payments is required in this role. Experience in BFSI / NBFC / large consumer digital platforms is preferred. Understanding of SEO content principles keyword intent and basic competitive analysis is a strong advantage. c)Behavioral Traits (Critical for This Role) Strong customer-first mindset with intent before traffic thinking. Comfortable working in ambiguity and evolving structures. Data-led structured and confident in stakeholder discussions. Hands-on detail-oriented and outcome-focused. Collaborative diplomatic and capable of influencing without authority.

Required Experience:

Manager

Key Skills

Nurse Management
Acute Care
Computer Skills
Data Collection
Management Experience
Conflict Management
Dementia Care
Medical Terminology
Nursing
Operations Management
Leadership Experience
Supervising Experience

Apply Now

About Company

Bajaj Finance Limited

Bajaj Finserv is India’s most diversified non-banking finance company. Visit the website to learn about our products. Get instant approval on loans, shop on EMIs, make an investment, get insurance and pay your bills.

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click