Category Analytics Lead, Roundel Baby and Home Care

Minneapolis, MN - USA

Monthly Salary: $ 113000 - 203000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The pay range is $113000.00 - $203000.00

Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at Us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here

A role within Roundel is an opportunity to be part of a priority business for Target. Roundel is Targets retail media business a sell-side business built on the principles of first party (people based) data brand safe environments and proof that our marketing programs drive business results for our clients. We are here to accelerate a key growth initiative for Target and to lead the industry to a better way of operating.

As a Category Analytics Lead (CAL) on the Performance & Insights team you will serve as a senior individual contributor and category authority for Baby and Home Care owning the category-level insight agenda and acting as a strategic thought partner to performance & insights peers sales teams merchants and other enterprise stakeholders. You will operate at the intersection of business strategy advanced analytics and influence translating complex data into scalable insights that shape category direction inform go-to-market decisions and drive measurable performance outcomes.

This role requires deep category expertise strong analytical rigor and the ability to influence decisions without direct people leadership. This position reports to a Director Performance & Insights. Core responsibilities of this job are described below. Job duties may change at any time due to business needs.

About you:

Minimum 7 years of proven digital media analytics insightsor consulting marketingexperienceor equivalent experienceengaging directly with clientsincluding senior-level stakeholder engagement
Hands-on experience building and applying statistical and predictive models (e.g. regression time-series uplift/causal models propensity/scoring forecasting)
In-depth understanding of the digital media marketplace including proven experience with incrementality and multi-touch attribution methodologies
Proven ability to translate ambiguous business questions into structured analytical approaches and to influence decisions in a matrixed environment.
Methodical well-organized and detail-oriented with passion to drive results and thrive in an ambiguous environment
Excellent written and verbal communication skills
Advanced SQL experience writing complex queriesand working with large transactional media and digital datasets
Advanced knowledge of Microsoft Excel and PowerPoint
Experience with data visualization tools (Domo Data Studio Tableau)
Experience with web analytics tools (Adobe Analytics Google AnalyticsWebtrends)

This position may be considered for a Remote or Hybrid (known internally at Target as Flex for Your Day) work arrangement based on Targets needs. A Remote work arrangement means the team member worksfull-time from home oran alternatelocation thats not a Target location does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team members core role may be performed either remote or onsite at a Target location depending upon what your role team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: with Disabilities Act (ADA)

In compliance with state and federal laws Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process please reach out to Non-accommodation-related requests such as application follow-ups or technical issues will not be addressed through this channel.

Application deadline is : 02/08/2026

The pay range is $113000.00 - $203000.00Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and you...

The pay range is $113000.00 - $203000.00

Minimum 7 years of proven digital media analytics insightsor consulting marketingexperienceor equivalent experienceengaging directly with clientsincluding senior-level stakeholder engagement
Hands-on experience building and applying statistical and predictive models (e.g. regression time-series uplift/causal models propensity/scoring forecasting)
In-depth understanding of the digital media marketplace including proven experience with incrementality and multi-touch attribution methodologies
Proven ability to translate ambiguous business questions into structured analytical approaches and to influence decisions in a matrixed environment.
Methodical well-organized and detail-oriented with passion to drive results and thrive in an ambiguous environment
Excellent written and verbal communication skills
Advanced SQL experience writing complex queriesand working with large transactional media and digital datasets
Advanced knowledge of Microsoft Excel and PowerPoint
Experience with data visualization tools (Domo Data Studio Tableau)
Experience with web analytics tools (Adobe Analytics Google AnalyticsWebtrends)