Field and Events Marketing Manager
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1 Vacancy
Job Summary
At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build high-performing teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires close-knit high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the microphone and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.
Field and Events Marketing Manager
Why We Have This Role
We are seeking an experienced Field Marketing Manager to join our Global Field and Demand Generation Marketing this high-impact role you will drive regional marketing strategies that directly fuel pipeline growth and revenue generation across our South Customer Unit with particular focus on Enterprise accounts in two key growth markets: France and the Netherlands.
As the strategic bridge between marketing SDR partner and sales teams you will design and execute integrated campaigns events ABM programs and targeted initiatives that engage priority audiences and generate high-quality leads. Our goal is to drive high-quality pipeline deal acceleration and conversion and bottomline results tied to revenue for and with the sales team.
As the strategic bridge between marketing SDR partner and sales teams you will design and execute integrated campaigns events ABM programs and targeted initiatives that engage priority audiences and generate high-quality leads. Our goal is to drive high-quality pipeline deal acceleration and conversion and bottomline results tied to revenue for and with the sales team.
How Youll Find Success
- Takes Strategic Initiative You understand desired outcomes gather necessary context and work autonomously to drive resultsnavigating the complexities of regional sales cycles.
- Builds Trust Through Communication Youre an articulate communicator who influences effectively across teams and builds strong trust-based relationships with sales stakeholders through outstanding collaboration.
- Drives Measurable Program Impact You partner closely with sales to identify objectives and align on targets within key accounts then design and execute prioritised engagement strategies before during and after each program or event. You focus efforts on high-value provider networks and decision-makers managing streamlined lead flow from field marketing programs into marketing automation systems and directly to sales teamsmaximiSing pipeline generation and conversion.
- Executes with Precision You excel at managing multiple complex events and programs simultaneously with exceptional project management skills meeting tight deadlines while ensuring seamless positive customer experiences throughout.
- Leverages Data for Impact Youre proficient in Tableau Salesforce and other MarTech platforms using data to drive regular insight-led conversations with sales leadership about program performance pipeline health and optimisation opportunities.
- Manages Budget Strategically You take a cost-conscious approach to budget management ensuring effective reconciliation and maximising ROI across all field marketing initiatives.
- Leads and Inspires You demonstrate strong leadership qualities creating an environment where cross-functional teamsfrom Marketing and SDR to Salesfeel inspired encouraged and motivated to achieve shared goals.
How Youll Grow
- Develop Strategic Leadership Strengthen your ability to lead with influence inspiring cross-functional teams and motivating stakeholders to achieve exceptional results. Youll build meaningful relationships with senior leadership and evolve into a trusted strategic partner who shapes regional go-to-market success.
- Master World-Class Marketing Excellence Take ownership of innovative high-impact ABM campaigns and marketing programs for our most strategic accounts. Youll refine your craft by designing integrated initiatives that set the standard for field marketing excellence across France and the Netherlands.
- Sharpen Strategic and Analytical Skills Enhance your strategic thinking project management capabilities and data analysis expertise through complex multi-market campaigns that directly impact pipeline and revenue outcomes.
- Expand Your Professional Network Build deep collaborative relationships across sales product marketing content SDR and revenue operations teamsbroadening your influence and understanding of the full customer journey.
- Accelerate Your Career Trajectory Potential for significant career growth as we recognise and nurture talent within the team.
Things Youll Do
- Strategic Planning & Execution Develop and execute a comprehensive field marketing strategy for France and the Netherlands in close partnership with Customer Unit leadership and cross-functional stakeholders. Design an optimised program mixincluding field events ABM initiatives webinars and sponsorship activationsthat meets and exceeds pipeline and revenue targets.
- Lead Enterprise ABM Excellence Serve as the primary owner for localising executing and scaling our enterprise ABM motions across the CU. Drive strategic account selection map customer journeys for our ideal customer profiles (ICPs) and ensure consistent high-touch execution that generates qualified leads and accelerates deal conversion in targeted accounts.
- Deliver Performance-Driven Results Own the end-to-end execution of all regional marketing programs with relentless focus on measurable outcomes. Track and report on pipeline generation revenue impact and program ROI using Salesforce dashboards and Tableau analytics.
- Partner Marketing Collaborate closely with the EMEA Partner Marketing Lead to design and execute co-marketing campaigns (events webinars digital campaigns) with key strategic partners for South.
- Manage Budget Strategically Oversee the allocated regional marketing budget with exceptional fiscal discipline and cost consciously prioritising investments that deliver the highest measurable ROI across all field marketing initiatives.
- Create Compelling Marketing Assets Develop and localise marketing content including web pages videos playbooks and landing pages that resonate with French audiences.
- Drive Cross-Functional Collaboration Build and maintain strong relationships across marketing (content campaigns events digital) sales development enterprise account executives and sales leadership.
- Enable Sales Success Partner closely with the sales development team and account executives to optimise lead follow-up processes.
- Drive Measurable Business Outcomes Solution-oriented and outcome-obsessed designing every initiative with clear pipeline generation and Annual Contract Value (ACV) targets. You focus relentlessly on metrics that matterqualified pipeline created deals accelerated and revenue closedconstantly optimising to maximize business impact.
- Ensure Operational Excellence Work in close partnership with marketing operations to establish proper measurement frameworks tracking requirements and campaign management in Salesforce and other MarTech platformsensuring data accuracy and actionable insights.
- Champion Regional Market Expertise Act as the voice of France and the Netherlands within the broader marketing organisation bringing critical market insights cultural nuances and competitive intelligence to strategy discussions. Own French localisation effortsensuring all marketing content messaging and campaigns are culturally relevant linguistically accurate and resonate authentically with local audiences. Partner with translation resources and regional stakeholders to maintain brand consistency while adapting to regional preferences.
What Were Looking For On Your CV
- Passion for Marketing with 7 years relevant work experience
- Ability to manage multiple projects working with a variety of stakeholders across the business
- Experience holding event budget authority and managing budgets across an event series
- Experience having pipeline building responsibility
- Experience with Asana and marketing automation platforms (MAPS) (building emails lists and landing pages)
- Must be metrics-driven
- Able to successfully execute those projects with little oversight from your manager
- Can-do attitude eager to take on projects and actively seeks out opportunities
- Very detail-oriented extremely organised and able to keep others on task too
- Excellent interpersonal skills
- Travel for events will be required
- Fluent in French and English
What You Should Know About This Team
- Our global marketing team is deeply invested in understanding our customers needs behaviors and pain points. Every event campaign and strategy is designed with the end-user in mind to create meaningful and impactful connections.
- The technologies and methods of field marketing you will be working on are considered by many to be the future of marketing so this is an innovative and exciting role to be in.
- By showing top strategic clients that Qualtrics has a best-in-class solution for their needs you will help us to create sales opportunities with these companies and grow our marketing pipeline across the EMEA region.
Our Teams Favourite Perks and Benefits
- Qualtrics Experience Program - a bonus each year for an experience of your choosing
- Worldwide and diverse community that enjoys helping each other
- Our offices are in the center of our work life and we take pride in creating an open and collaborative work space
- At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can as a result of our culture make their best possible contribution to our team
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week work where you want owning the integration of work and life. #hybrid
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please let your Qualtrics contact/recruiter know.
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Required Experience:
Manager
Key Skills
- Marketing
- Catering
- Organizational skills
- Hospitality Experience
- Management Experience
- HubSpot
- Event Planning
- Events Management
- Project Management
- Event Marketing
- Leadership Experience
- negotiation
About Company
The Qualtrics Platform and our specialized AI uncovers insights, prioritizes actions, and empowers everyone to improve customer & employee experiences.
