Manager, Growth & Platform Adoption

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Role Overview:

We are seeking a strategic results-driven growth leader to take full ownership of CBC Max our self-directed media platform. This pivotal roles mission is to drive exponential growth by transitioning Max from a service offering into a market-leading self-serve powerhouse. You will manage the entire adoption lifecycle from designing Go-to-Market (GTM) strategies to building robust systems that convert Small and Medium Businesses (SMBs) into long-term high-value users.

This role also involves the comprehensive development of both short-term tactical and long-term strategic sales plans instrumental in driving revenue growth and market expansion by focusing on new markets and leveraging emerging platforms.

Key Responsibilities:

1. Platform Scaling & SMB Adoption

• Exponential Growth Strategy: Design and execute the Go-to-Market (GTM) roadmap for Max focusing on rapid adoption and scale within the SMB sector;

• Value Demonstration: Structure and deliver high-impact presentations to business associations and SMB owners effectively translating technical platform features into tangible business value.

2. Strategic Sales & Revenue Architecture

• Upsell Ecosystem: Establish a Qualification Framework to identify high-potential self-serve advertisers and escalate them for high-touch upselling and account expansion;

• Pipeline Engineering: Execute a 30/60/90-day plan to build a sustainable and high-quality strategic map leveraging key business associations and digital outreach;

• KPI Management: Prioritize track and dynamically adjust strategy based on key metrics within the first six months.

3. Innovation & AI Integration

• Digital Evolution: Maintain a proactive view on market trends to ensure Max remains competitive and cutting-edge in an evolving digital landscape;

• AI-Driven Growth: Implement AI tools to innovate the sales process automate prospecting and enhance the user experience on the Max platform.

4. Leadership & Collaborative Culture

• Cross-Functional Influence: Work alongside internal and external teams to align strategies and resources;

• Market Penetration: Identify and prioritize new geographical and vertical markets for digital and Max platform expansion.

Qualifications:

Experience & Education

• Five to ten years of progressive experience in the Digital advertising industry including a proven track record in new business development a strong understanding of emerging digital platforms and expertise in scaling a self-serve or SaaS platform within a media or advertising context.

• Post-secondary degree/diploma or equivalent with an emphasis on business or marketing preferred.

Strategic & Financial Acumen

• Extensive understanding of all aspects of media sales sales administration and marketing functions with specific expertise in identifying and capitalizing on new revenue streams.

• Strong business management and strategic marketing skills to guide business development analysis and manage business planning and revenue forecasting for new initiatives.

• Accuracy and attention to detail is essential given the level of data to be reviewed.

Leadership & Communication

• Demonstrated superior communication (verbal and written) skills including excellent presentation abilities.

• Ability to balance the needs of the organization with client requests using listening skills tact and diplomacy.

• Excellent negotiation skills with a solid track record of success in securing new business and platform partnerships.

Agility & Problem Solving

• Ability to review and assimilate various forms of research and market conditions into coherent sales strategies with a focus on identifying and integrating new business opportunities and emerging technologies.

• Demonstrated ability to thrive under pressure juggling multiple deadlines and think and act strategically.

• Ability to exercise independent judgment initiative and to effectively solve problems particularly those related to pioneering new business areas.

Technical & Language

• Extensive computer knowledge including Microsoft Office and Google products.

• Bilingual (English and French) is considered a strong asset.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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