Multimedia Sales Manager Wsaz (Huntington)

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WSAZ:

WSAZ WQCW METV and are a Gray-owned dominant NBC-affiliated media powerhouse serving the Tri-State (WV Eastern KY and Southeast Ohio) and the surrounding regions. WSAZ produces award-winning local news coverage setting the standard for quality journalism in its market.

Job Summary/Description:

WSAZ NewsChannel 3 a dominant NBC affiliate in the Charleston-Huntington television market has an immediate opening for an experienced Multimedia Sales Manager for their Huntington office.

Duties/Responsibilities include but are not limited to:

Work with the Sales Management Team to employ a servant leadership sales culture where support accountability and winning drive our success.
Recruit hire and train Digital and Business Development Focused Multimedia Executives
Develop a steady stream of new business across our platforms
Attend CNAs and Pitches regularly with Multimedia Executives
Serve as the subject matter expert on all company solutions and systems providing guidance and support to the sales team.

Key Responsibilities:

Revenue & Budget Management
Own achievement of the stations local sales budgets (broadcast and digital) setting targets and tracking performance
Develop and execute integrated sales strategies that drive revenue across all channels
Analyze market and performance data to identify opportunities optimize pricing and packaging and report results to senior leadership
Develop new revenue streams and approve/clear orders

Team Leadership & Development
Recruit train and supervise local Media Executives
Lead sales training and coaching programs to elevate team performance across broadcast and digital platforms
Manage mentor and hold accountable all local Media Executives
Continuously recruit and build bench strength for team growth
Make sales calls alongside Media Executives to model best practices and support success

Strategic Growth & Digital Expansion
Plan and lead the strategic growth and monetization of digital products and packages
Expand and diversify the stations internet advertising base through prospecting partnerships and new product development
Develop packages and sponsorships to drive incremental revenue

Client Relations & Account Management
Act as a client-facing resource for key accounts
Build relationships present solutions and ensure excellent service delivery across the department
Evaluate and resolve customer service concerns as needed

Cross-Functional Collaboration
Assist the Director of Sales in managing inventory research personnel and rates
Develop strategies with the Director of Sales for goal-setting expectations
Actively participate in weekly creative meetings to identify new business opportunities
Work collaboratively with other sales leaders
Remain current with market conditions and competitive landscape

Additional Duties
Perform other job-related duties as requested

Qualifications/Requirements:

Required Qualifications:

Core Competencies
Excellent written and verbal communication skills
Strong organizational and time management skills
Keen ability to negotiate and close business
Ability to quickly adapt to changing priorities and handle decision-making calmly under pressure
Ability to remain positive and foster a positive work environment
Previous sales experience (Media Sales preferred)
College degree

Technical & Industry Knowledge
Proficient in Microsoft Office (Word Excel PowerPoint)
Strong understanding of broadcast television sales (on-air and online)
Strong knowledge of digital advertising products programmatic basics audience targeting and measurement metrics
Overall knowledge of Nielsen/ComScore ratings and methodology
Advanced knowledge of the current station programming schedule
Computer literacy and strong technical aptitude

Leadership & Relationship Skills
Proven ability to lead and motivate a team of Media Executives
Ability to build and maintain relationships and trust with clients
Ability to set strategic direction both internally and externally
Ability to give public presentations and communicate effectively with diverse audiences
Must be a good listener

Professional Attributes
Ability to meet tight deadlines and perform well under pressure
Ability to remain current with market conditions and competition
Experience leading both local account executives and digital account executives in achieving sales goals

Preferred Qualifications
Wide Orbit experience
WOMS (Workspace Optimization Management System) experience
Advanced Microsoft Excel proficiency

If you feel youre qualified and want to work with a great group of people go to You may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WSAZ-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Manager