Amazon Furusato the marketplace for Japans Hometown Tax Program (Furusato Nozei) is seeking a dynamic and results-driven Senior Marketing Manager to lead promotional and event marketing initiatives. This role requires building marketing momentum from scratch in a fast-paced cross-functional environment.
Key job responsibilities
- Develop and execute comprehensive promotional and event marketing strategies that create multiple entry points on-Amazon and off-Amazon to drive awareness and customer engagement
- Lead end-to-end campaign management including incentive programs seasonal promotions and communication creative strategy across multiple channels
- Collaborate extensively with Legal PR Public Policy Product Sales and leadership to ensure seamless execution of marketing initiatives
- Build scalable marketing frameworks and innovative engagement programs that support business growth analyzing performance to drive data-driven optimization
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting
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