Performance Marketing Expert

Pune - India

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Key Responsibilities

1. Paid Search & Scaling (The Engine)

Google Ads Mastery: Build manage and scale complex Search Display and Performance Max campaigns targeting global cloud buyers.
Competitor Conquesting: Use advanced bidding and keyword strategies to win share-of-voice from major cloud competitors.
Cloud-Specific Strategy: Tailor campaigns for specific cloud products (Unmanaged/Managed VPS GPU Hosting Enterprise Cloud).

2. Multi-Channel Cloud Growth

LinkedIn Ads: Run laser-targeted ABM (Account-Based Marketing) campaigns reaching CTOs DevOps Engineers and IT Decision Makers.
B2B Marketplace Growth: Optimize our presence and lead flow through G2 and Capterra paid placements.
Forum & Community Ads: Manage niche advertising on technical communities (e.g. WebHostingTalk LowEndBox Reddit) to reach the core sysadmin and developer audience.

3. Analytics & Lead Flow

Full-Funnel Tracking: Ensure 100% attribution accuracy using GSC Google Analytics 4 and HubSpot CRM.
Lead Quality Optimization: Work closely with the sales team to shift budget toward campaigns that generate high-LTV enterprise clients not just cheap clicks.
Heatmapping: Use Microsoft Clarity to optimize landing page experience and remove friction in the checkout/signup flow.

The Requirements

Platform Expertise: Google Ads (Certified) LinkedIn Campaign Manager G2 Crowd and Reddit/Forum Ads.
Technical Stack: Proficiency in HubSpot CRM Microsoft Clarity and GSC.
Niche Knowledge: Experience in Cloud Hosting IaaS or SaaS is mandatory.
Optimization: Strong A/B testing methodology for both copy and landing pages.

Key Responsibilities1. Paid Search & Scaling (The Engine)Google Ads Mastery: Build manage and scale complex Search Display and Performance Max campaigns targeting global cloud buyers.Competitor Conquesting: Use advanced bidding and keyword strategies to win share-of-voice from major cloud competitor...