SEO Expert
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
. SEO Strategy & Execution
SEO Planning & Growth
Own the end-to-end SEO strategy (technical on-page off-page)
Build keyword and content strategies aligned with business goals
Drive organic traffic for:
Website
Landing pages
Blogs
Program & course pages
Focus on high-intent keywords (parents schools students decision-makers)
SEO Planning & Growth
Own the end-to-end SEO strategy (technical on-page off-page)
Build keyword and content strategies aligned with business goals
Drive organic traffic for:
Website
Landing pages
Blogs
Program & course pages
Focus on high-intent keywords (parents schools students decision-makers)
On-Page & Technical SEO
Optimize:
Website structure URLs meta tags headers
Page speed Core Web Vitals mobile responsiveness
Conduct regular technical SEO audits
Work with developers to fix crawl index and performance issues
Optimize:
Website structure URLs meta tags headers
Page speed Core Web Vitals mobile responsiveness
Conduct regular technical SEO audits
Work with developers to fix crawl index and performance issues
Content & SEO Integration
Collaborate with content team to:
Optimize blogs pages and long-form content
Build internal linking structures
Ensure content is SEO-friendly but human-first
Track keyword rankings traffic and conversions
Collaborate with content team to:
Optimize blogs pages and long-form content
Build internal linking structures
Ensure content is SEO-friendly but human-first
Track keyword rankings traffic and conversions
Off-Page SEO
Plan and execute ethical link-building strategies
Identify backlink opportunities via:
PR
Guest posts
Partnerships
Monitor backlink health and competitor strategies
Plan and execute ethical link-building strategies
Identify backlink opportunities via:
PR
Guest posts
Partnerships
Monitor backlink health and competitor strategies
2. Marketing Automation & Workflows
Lead & Funnel Automation
Design and implement automation workflows for:
Lead capture (forms landing pages)
Lead scoring & segmentation
Email / WhatsApp / CRM follow-ups
Automate user journeys from:
First visit lead nurture conversion
Lead & Funnel Automation
Design and implement automation workflows for:
Lead capture (forms landing pages)
Lead scoring & segmentation
Email / WhatsApp / CRM follow-ups
Automate user journeys from:
First visit lead nurture conversion
Tools & Integrations
Set up and manage automation using tools like:
HubSpot / Zoho / Salesforce (CRM)
Zapier / Make
Email marketing tools
WhatsApp automation platforms
Integrate website CRM ads and analytics systems
Set up and manage automation using tools like:
HubSpot / Zoho / Salesforce (CRM)
Zapier / Make
Email marketing tools
WhatsApp automation platforms
Integrate website CRM ads and analytics systems
Reporting & Optimization
Automate dashboards for:
SEO performance
Lead funnel metrics
Conversion tracking
Reduce manual reporting using automated data pipelines
Continuously optimize workflows for speed and accuracy
Automate dashboards for:
SEO performance
Lead funnel metrics
Conversion tracking
Reduce manual reporting using automated data pipelines
Continuously optimize workflows for speed and accuracy
3. Analytics & Performance Tracking
Track and analyze:
Organic traffic growth
Keyword performance
Conversion rates
Funnel drop-offs
Use insights to improve SEO strategy and automation flows
Support leadership with data-backed growth insights
Track and analyze:
Organic traffic growth
Keyword performance
Conversion rates
Funnel drop-offs
Use insights to improve SEO strategy and automation flows
Support leadership with data-backed growth insights
Skills Required
SEO Skills (Must-Have)
Strong understanding of:
Technical SEO
On-page & off-page SEO
Keyword research & content optimization
Hands-on experience with tools like:
Google Search Console
Google Analytics (GA4)
Ahrefs / SEMrush / Screaming Frog
Ability to rank pages in competitive categories
Strong understanding of:
Technical SEO
On-page & off-page SEO
Keyword research & content optimization
Hands-on experience with tools like:
Google Search Console
Google Analytics (GA4)
Ahrefs / SEMrush / Screaming Frog
Ability to rank pages in competitive categories
Automation & Tech Skills
Experience with marketing automation & CRM workflows
Strong hands-on knowledge of:
Zapier / Make
CRM automation
Form-to-CRM integrations
Ability to design end-to-end automated funnels
Experience with marketing automation & CRM workflows
Strong hands-on knowledge of:
Zapier / Make
CRM automation
Form-to-CRM integrations
Ability to design end-to-end automated funnels
Data & Process Thinking
Strong analytical mindset
Comfortable working with metrics dashboards and funnels
Ability to simplify complex workflows into scalable systems
Strong analytical mindset
Comfortable working with metrics dashboards and funnels
Ability to simplify complex workflows into scalable systems
Qualifications
Bachelors degree in Marketing Engineering Computer Science or related field
Certifications in SEO / Digital Marketing / Automation tools are a plus
Bachelors degree in Marketing Engineering Computer Science or related field
Certifications in SEO / Digital Marketing / Automation tools are a plus
Experience Required
5 7 years of experience in SEO Growth Marketing or Automation
Proven experience driving organic traffic growth at scale
Experience working in EdTech Education SaaS or D2C brands preferred
5 7 years of experience in SEO Growth Marketing or Automation
Proven experience driving organic traffic growth at scale
Experience working in EdTech Education SaaS or D2C brands preferred
Key Skills
- Abinitio
- Agriculture
- ESI
- Adobe Dreamweaver
- Executive Support
