Director of Marketing
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Job Location:
Houston, MS - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Texas Childrens is seeking an experienced and strategic director of marketing to lead the planning and execution of integrated marketing strategies that support growth access and loyalty for the nations largest pediatric and womens health system. The director of marketing will translate enterprise and service-line priorities into effective marketing programs ensuring consistent brand expression and engaging patients families and communities across channels.
The Director of Marketing should possess the following qualities:
A results-driven marketing approach with an emphasis on achieving measurable outcomes.
A strategic thinker with the ability to translate strategy into execution.
A consumer and mission-centered mindset.
The ability to act as a collaborative partner influencing teams and leaders across the organization.
Expertise in data-informed decision making and demonstrated analytical acumen.
Essential Duties and Responsibilities
Marketing Strategy & Execution
Develop and execute integrated omni-channel marketing plans aligned with organizational growth priorities including service lines geographic markets and digital health offerings.
Lead campaign strategy planning and execution across digital paid media owned channels and select earned efforts.
Partner with analytics and digital teams to define KPIs monitor performance and optimize marketing effectiveness and ROI.
Brand Integration & Stewardship
Ensure consistent and effective application of brand standards messaging and visual identity across all marketing initiatives.
Serve as a brand steward for assigned service lines and markets advising internal stakeholders on best practices.
Consumer Engagement & Loyalty
Lead marketing initiatives that strengthen awareness engagement retention and loyalty among patients and families.
Collaborate with patient experience access and digital teams to support cohesive intuitive and on-brand consumer journeys.
Apply consumer insights to inform targeting personalization and messaging strategies.
Partnerships & Market Activation
Support and manage marketing partnerships sponsorships and community activations that extend reach and support growth objectives.
Coordinate with internal stakeholders to ensure partnerships align with brand values organizational mission and compliance requirements.
Team & Operational Leadership
Manage coach and develop a team of marketing professionals.
Oversee agency and vendor relationships.
Manage assigned budgets timelines and project priorities with accountability and discipline.
Collaboration & Compliance
Partner closely with communications digital philanthropy clinical and operational leaders to ensure aligned messaging and execution.
Ensure all marketing activities comply with healthcare regulations patient privacy standards and organizational policies.
Qualifications:
Education
Bachelors degree in Marketing Communications Business or a related field required.
Experience
Minimum of six (6) years of progressive marketing experience including people and/or project leadership responsibilities.
Healthcare pediatric academic medical center or mission-driven organization experience preferred.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades suc ... View more
