Senior Executive – Social Media

More about the role:

Burson India is looking for a Senior Account Executive Social Media in Bengaluru with experience in the tech sector. The individual must have experience leading campaigns that involve short and long form content across digital platforms. The role will require campaign and content planning content review and campaign analytics. The ideal candidate will be able to translate technical information into creative social media-friendly multimedia content. Please note the selected candidate will be based full-time out of our client office. Our client is a global leader in IT and enterprise software services.

What youll do:

• Help plan the digital & internal communications content for various programs events and projects.
• Help plan social media content and campaigns with the account team (including copywriters designers and media buyers)
• Help develop newsletters websites and other communication products.
• Distill work from research and practice and other programmes and write content in an accessible language.
• Collaborate with multiple teams within the company to find engaging and compelling stories for internal and external stakeholders.
• Be thorough and meticulous in ensuring consistency in tonality in content across channels (internal and external).
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
• Use data and analytics to make content recommendations.
• Prepare regular reports on content performance across various platforms.
• This role may require occasional travel for out-of-town events and projects.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes especially in planning research ideation content creation and daily operations.

Experience that contributes to success:

• 2.5 to 3 years of work experience in content writing including a good understanding of software services sector and enterprise technology.
• Organized and an enterprising individual with a positive attitude.
• Can comfortably manage multiple simultaneous tasks with multiple stakeholders.
• Should possess effective communication skills especially written oral and presentation skills.

Interested candidates can share their resumes with

Required Experience:

Senior IC