Drive Positive Impact as the General Manager at Steele Subaru

At Steele Auto Group work is more than a job. Its a chance to inspire positive impact through every interaction every vehicle every journey. Our people are at the heart of it all because everything we do is driven by you. Your passion. Your purpose. Your potential.

Steele Subaru is seeking a General Manager to lead our dealership and champion the Subaru Uncommon Experience. Celebrating meaningful customer connections and the unique advantages that set Subaru apart. This role carries full accountability for performance culture and daily operations ensuring every interaction reflects the trust capability and adventurous spirit of this truly uncommon brand.

I genuinely love my role as a General Manager with Steele Auto Group.â âAs a leader it allows me to coach mentor and create opportunities for our employees to succeed. Patsy Tremble General Manager Steele Auto Group

As General Manager you will set clear expectations develop and support department leaders and drive consistent results across the dealership. You will champion Subarus values of safety reliability and community connection while balancing performance with accountability. This role suits a collaborative leader who values the strength of a stable dealer group and is motivated to make a lasting positive impact on the business the team and the customers who trust us to support both their daily commutes and weekend adventures.

Compensation

Expected earnings of $150000 $200000 Annually comprised of a competitive base salary and performance-based bonus along with a demo vehicle and comprehensive benefits.

The Role

As General Manager of Steele Subaru you will be responsible for the overall performance culture and strategic direction of the dealership. Your leadership will directly influence results across all departments including:

• Customer Experience: Ensure every interaction reflects Subarus and Steele Auto Groups standards.
• Employee Experience: Lead coach and support department leaders building accountable high-performing teams
• Dealership Leadership: Alignment with Subarus brand standards and Steele Auto Group expectations.
• Financial & Operational Performance: Manage budgets while driving profitability and long-term stability.
• Sales & Marketing: Strengthen market share and brand presence.
• Market Growth: Identify growth opportunities and implement strategies.
• Strategic Execution: Implement Steele Auto Group policies procedures and initiatives.
• People & Culture: Partner with HR.

What You Bring

• Minimum 5 years of dealership leadership experience
• Confident decision-making sound judgment and strategic thinking
• A customer-first mindset with a genuine appreciation for uncommon experiences
• Ability to lead in a high-accountability environment while maintaining a long-term view
• Clear professional communication and strong organizational skills

This Role Is Ideal for a Leader Who

• Wants a visible impactful role shaping both culture and results
• Understands the balance between performance people and brand integrity
• Values consistency professionalism and thoughtful leadership
• Thrives in a collaborative adventurous environment where trust accountability and community connection drive success

Our Investment in You

At Steele Auto Group we offer access to a wide range of benefits and discounts designed to support your health financial security career development and overall quality of life.

Health & Wellness

• Flexible Health & Dental Benefits Multiple coverage levels to meet your needs
• Life Disability & Critical Illness Coverage
• Employee & Family Assistance Program (EFAP)

Financial Security

• Retirement Savings Plan (RSP) Company matching contributions (45% based on tenure).

Exclusive Discounts

• New and Used Vehicles purchasing programs
• Parts & Service pricing for all employees
• Steele Auto Exclusive discounts at SAG Hotels Murphys Workwear Telus GoodLife Fitness and Cycle Smith

Development & Growth

• Training & Certification Support Opportunities to gain certification from Georgian College
• Access to Steele University where you willget engaging role-specific training learn anytime anywhere track your progress and earn rewards as you grow your skills!

This is more than a General Manager role; it is a chance to lead a brand with Canadian roots dating back to 1978. While the vehicle lineup has evolved since the era of the Subaru Brat and the Justy the need for strong forward-thinking leadership has also evolved. We are looking for a General Manager who is driven by growth innovation and adventurous spirit.

Location: Halifax Nova Scotia

Learn more about us at

How to Apply

Applying is simple:

1. Click the link to Steele Auto Group Careers
2. Sign in (top right corner) and create your profile
3. Upload your resume

In just a few minutes the Steele Auto Group career world is at your fingertips.

Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant.

While we strive to post accurate compensation ranges some external websites may display estimates not verified by Steele Auto Group. Final compensation details will be discussed with candidates selected to move forward.

Steele Auto Group is committed to a fair inclusive and supportive workplace. We promote from within invest in development and value every candidates experience. Accommodation is available throughout the recruitment process just let us know.

Required Experience:

Director