Ecommerce Business Manager

Position Overview:

Johnson Fitness & Wellness (JFW) the nations largest and fastest-growing specialty fitness retailer is seeking an accomplished Ecommerce Business Manager responsible for the overall commercial performance strategic execution and day-to-day optimization of an assigned ecommerce business or website. This role owns site-level revenue performance executes ecommerce strategy and partners cross-functionally to ensure marketing merchandising UX and operations are aligned to business goals.

Reporting to the Director of Ecommerce the Ecommerce Business Manager serves as the primary owner of their sites performancetranslating high-level strategy into actionable plans monitoring KPIs and continuously identifying opportunities to grow revenue improve conversion and enhance the customer experience.

This role functions as the central point of accountability for each ecommerce business and acts as the internal advocate for their brand/site across shared service teams.

Responsibilities:

Revenue and Performance Management: Drive site-level performance

Own revenue conversion rate AOV and traffic performance for assigned ecommerce site(s)

Develop and execute plans to achieve sales growth and profitability targets

Monitor daily weekly and monthly performance trends and quickly identify risks or opportunities

Analyze performance drivers across traffic sources devices products and customer segments

Recommend and prioritize initiatives to improve funnel performance and customer outcomes

Ecommerce Strategy Execution: Translate strategy into action

Assist in developing the ecommerce roadmap for assigned site(s) in alignment with broader ecommerce and brand strategy

Partner with marketing merchandising UX and technology teams to deliver strategic initiatives

Identify site-specific opportunities that support growth (e.g. new features merchandising strategies promotional approaches)

Support launch of new products collections or site enhancements

Ensure consistent execution of brand merchandising and customer experience standards

Site Operations & Optimization: Ensure the site is optimized functional and conversion-focused

Own day-to-day site performance including merchandising navigation and content updates

Partner with UX/CRO teams to test and optimize site experience

Identify and help resolve site issues impacting conversion customer experience or revenue

Collaborate with operations and fulfillment teams to ensure inventory availability and accurate site representation

Ensure promotions pricing and campaigns are implemented accurately and on time

Analytics Reporting & Insights: Use data to inform decisions and communicate performance

Maintain regular performance reporting for assigned site(s)

Develop clear actionable insights from data and share recommendations with stakeholders

Track progress against KPIs and strategic initiatives

Prepare business reviews highlighting results learnings and next steps

Leverage analytics tools (e.g. GA BI dashboards) to inform optimization efforts

Cross-Functional Collaboration & Stakeholder Management: Act as the sites primary internal owner

Serve as the main point of contact for assigned site across shared services (marketing creative UX technology operations)

Align cross-functional teams around priorities and timelines

Clearly communicate business needs goals and performance updates

Advocate for site-specific needs while balancing portfolio-level priorities

Support continuous improvement across processes and workflows

Management:

Plan direct and evaluate team performance with a focus on collaboration accountability and development

Provide mentorship performance feedback and professional development support to direct reports

Execute all facets of personnel management including hiring terminations performance evaluations timecard approvals and disciplinary action when necessary

Marginal Job Functions:

Support special projects and cross-functional initiatives as assigned

Other projects as needed.

Education:

Bachelors degree in Business Marketing Ecommerce Analytics or a related field (or equivalent practical experience)

Experience:

47 years of experience in ecommerce digital commerce or online business management

Hands-on experience managing and optimizing an ecommerce website

Strong understanding of ecommerce KPIs (conversion rate AOV traffic revenue)

Experience working cross-functionally with marketing merchandising UX and/or technology teams

Proven ability to analyze performance data and translate insights into action

Experience managing multiple ecommerce sites or brands

Exposure to P&L ownership or revenue accountability

Experience in a multi-brand or matrixed organization

Familiarity with CRO testing frameworks and ecommerce platforms

Experience with analytics and BI tools (GA Adobe Analytics Looker Tableau etc.)

Other Requirements:

Periodic travel to the corporate offices is required based on business needs

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

Health & Dental Insurance

Company paid Life Insurance

401(k)

Paid Time Off benefits

Product discounts

Wellness programs