National Marketing Manager

AlphaGraphics And PostNet Headquarters

Job Location:

Lakewood, CO - USA

Yearly Salary: $ 115000 - 145000

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Benefits:

401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Flexible schedule

Company: Fortidia

Lakewood CO Hybrid Schedule WFH Monday & Friday In-office Tuesday Wednesday Thursday

We are an equal opportunity employer. We believe that talent expertise empathy and ambition drive our success and we base hiring decisions solely on candidate experience and skills.

We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process please let us know.

For our Lakewood office we are searching for a National Marketing Manager who will mainly be focused on driving scalable demand generation brand consistency and marketing performance across Fortidia US brands. This role serves as the central engine for national marketing executiontranslating growth strategy into measurable results that directly support franchisee revenue systemwide growth and customer acquisition.

Operating within Fortidia USs redesigned growth-oriented marketing organization the National Marketing Manager owns national demand programs paid and owned channel performance content strategy and digital platform effectiveness. The role is accountable for performance outcomes not activity and plays a critical role in moving Marketing closer to the point of revenue.

The National Marketing Manager will report to the VP of Marketing.

Main tasks and responsibilities:

1. National Demand Generation & Growth Execution

Lead the planning execution and optimization of national demand generation programs across all Fortidia US brands
Drive measurable pipeline lead quality and revenue contribution at both the system and franchise location level
Ensure marketing investments are tightly aligned to growth priorities customer acquisition and account expansion
Partner closely with Sales Field Marketing and Product leaders to align national programs with local execution

2. Media Performance & Paid Channel Oversight

Directly manage the Media Performance Specialist
Own national paid media strategy budget allocation and performance optimization
Establish clear ROI benchmarks attribution standards and reporting cadence
Continuously optimize channel mix spend efficiency and campaign effectiveness

3. Digital Platform Website & SEO Leadership

Directly manage the Website / SEO Manager
Own website performance across Fortidia US brands including traffic growth conversion optimization and platform health
Ensure SEO strategy supports both national demand and local franchise visibility
Partner with IT external vendors and brand stakeholders to maintain scalable high-performing digital platforms

4. Content Strategy & Brand Enablement

Directly manage the Content Creator
Own national content strategy ensuring consistent brand voice messaging and positioning
Oversee creation of demand-driving content franchise enablement assets and campaign materials
Ensure content supports the full customer journeyfrom awareness through conversion and retention

5. Performance Management & Accountability

Establish clear performance metrics tied to growth revenue impact and franchise adoption
Own dashboards reporting and executive-level insights related to national marketing performance
Hold team members accountable for outcomes timelines and quality of execution
Use data to drive prioritization resource allocation and continuous improvement

6. Agency & Partner Management (Hybrid Model)

Leverage external agencies and partners to extend execution capacity as needed
Manage scope performance expectations and ROI of external resources
Ensure external partners operate within Fortidia US brand standards and measurement frameworks

Leadership Expectations

Act as a player-coach: capable of strategic leadership while remaining close to execution
Drive clarity focus and accountability within a lean team structure
Make disciplined decisions around priorities trade-offs and investment
Collaborate effectively across Marketing Sales Product Operations and Field teams
Model a results-oriented franchise-first mindset

Key Success Metrics

Contribution to 1020% annual systemwide revenue growth
Lead volume quality and conversion rates at the franchise level
Marketing ROI and efficiency of spend
Website traffic growth conversion rates and SEO performance
Franchise adoption and satisfaction with national marketing programs

Skills and experiences:

812 years of progressive marketing experience with strong emphasis on demand generation and digital performance
Proven experience leading paid media website SEO and content functions
Demonstrated ability to link marketing activity to revenue outcomes
Experience managing and developing high-performing teams
Strong analytical mindset with experience using performance data to drive decisions
Experience working in multi-location franchise or distributed business models strongly preferred.

What We Offer:

A vibrant international environment in a continuously growing company.
Extensive training and development opportunities within the group including an E-learning platform
A multicultural organizational structure and team.
Hybrid working policy (60/40) along with flexible start times and ½ day Fridays during the Summer & Winter months!
Annual base salary in the $115k - $145k range based on experience
Team and individual performance-based bonus up to 20% of your annual salary.
Highly competitive compensation package including Medical Dental Vision PTO 401(K) Match Life Insurance Short-term and Long-term Disability Pet Insurance and a completely free Employee Assistance Program
Hard work collaboration humanity fun and laughter. We are a small passionate driven and highly collaborative team that is fully invested in the success of our company and value contributions from each member

Flexible work from home options available.

Compensation: $115000.00 - $145000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.

At PostNet and AlphaGraphics we offer careers for everyone! Whether you are just starting out looking for that next great growth opportunity or seeking a change we have exciting roles to suit you.

We pride ourselves on our training programs in management sales operations print signs design and marketing. Join us with or without experience and we will succeed together as a team!

We invite EVERYONE to apply!

*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview hire manage and pay the employees hired for positions in a specific local location (center) through their specific business.

Required Experience:

Manager

Benefits:401(k)401(k) matchingBonus based on performanceCompany partiesCompetitive salaryDental insuranceFree food & snacksHealth insuranceOpportunity for advancementPaid time offParental leaveTraining & developmentVision insuranceFlexible scheduleCompany: FortidiaLakewood CO Hybrid Schedule WFH Mon...