BioPharma Marketing Associate Director
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Job Location:
Palo Alto, CA - USA
Monthly Salary:
$ 174690 - 240210
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Company Description
Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012 Guardant is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests real-world data and AI analytics. Guardant tests help improve outcomes across all stages of care including screening to find cancer early monitoring for recurrence in early-stage cancer and treatment selection for patients with advanced cancer. For more information visitand follow the company onLinkedInX (Twitter)andFacebook.
Position Summary
The role of Associate Director Product Marketing will lead promotional messaging and tactical development across channels for our Treatment Selection portfolio including Guardant360 Liquid Guardant360 CDx and Guardant360 Tissue.
Essential Duties and Responsibilities:
- Lead all Guardant360 Liquid Guardant360 CDx and Guardant360 Tissue brand strategy and execution including evolution of the brand creative and product messaging
- Pull through core creative and messaging across all promotional channels including the IVA website brochures and digital placements
- Collaborate with cross-functional partners including product medical affairs training sales and technology to ensure alignment of our product / brand strategy
- Partner closely with the market insights and analytics team to define the key business questions and find the answers appropriately through market research or data analysis
- Measure success and impact across promotional channels and optimize accordingly through the annual brand planning process
- Lead and provide clear direction to agency partners and vendors; provide feedback and coaching as needed
- Manage within budget
Required Qualifications:
- Must have Bachelors Degree MBA or Masters preferred
- Must have at least 8 years of healthcare marketing experience
- Must have experience developing and executing a media plan
- Must have strong written and verbal communication skills
- Travel expectations: 25%
Preferred Qualifications:
- A successful candidate would have experience managing teams
- A successful candidate would have field sales experience
Hybrid Work Model: This section is applicable to onsite employees who are eligible for hybrid work location as specified by management and related policies. Guardant has defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays Tuesdays and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients.
Employee may be required to lift routine office supplies and use office of the work is performed in a desk/office environment; however there may be exposure to high noise levels fumes and biohazard material in the laboratory to sit for extended periods of time.
Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities long-term conditions mental health conditions or sincerely held religious beliefs. If you need support please reach out to
A background screening including criminal history is required for this role. GH will consider qualified applicants with criminal arrest or conviction histories in a manner consistent with applicable law including but not limited to the LA County Fair Chance Policies and the Fair Chance Act (Gov. Code Section 12952).
Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.
All your information will be kept confidential according to EEO guidelines.
To learn more about the information collected when you apply for a position at Guardant Health Inc. and how it is used please review ourPrivacy Notice for Job Applicants.
Please visit our career page at: Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary tests, vast data sets and advanced analytics. The Guardant Health oncology platform leverages capabilities to drive commercial adoption, improve patient cl ... View more
