Senior Marketing Strategist, Revenue Marketing

Why Choose Bottomline

Are you ready to transform the way businesses pay and get paid Bottomline is a global leader in business payments and cash management with over 35 years of experience and moving more than $16 trillion in payments annually. Were looking for passionate individuals to join our team and help drive impactful results for our customers. If youre dedicated to delighting customers and promoting growth and innovation - we want you on our team!

The Role:

As aSenior Marketing Strategist Revenue Marketingyoulldesign and execute integrated marketing strategies that drive pipeline growth and accelerate revenue align marketing initiatives withsales objectives and deliver measurable business outcomes. This role combines strategic thinking with hands-on execution and thrives in a data-driven results-oriented environment.Your success will be measured by pipeline contribution campaign ROI and conversion improvements across the funnel.

While this position is remote we have a preference for East Coastbased candidates to ensure optimal alignment with crossfunctional partners and team workflows.

Howyoullcontribute:

• Pipeline Impact Your revenue marketing strategies will generatequalifiedpipeline and accelerate deal progression.
• Strategic Alignment Youllensure marketing programs are tightly aligned with sales priorities product positioning and customer needs.
• Performance Optimization Youllcontinuously refine campaigns based on data insights to maximize ROI and conversion rates.

How youll do it:

• Revenue Marketing Program Development:Build and execute demand generation ABM and lifecycle marketing programs that create measurablepipeline.
• Cross-Functional Collaboration: Partner with Sales Product Marketing and Customer Success to ensure marketing initiatives support revenue goals.
• Campaign Management: Oversee multi-channel campaigns (digital events content email paid media) with a focus on conversion and ROI.
• Data & Analytics: Leverage marketing automation and CRM tools to track performanceoptimizecampaigns and report on pipeline contribution.
• Content Strategy: Develop messaging and content that resonates with target personas and accelerates deal progression.
• Budget & Resource Management: Allocate resources effectively to maximize impact and efficiency.
• Story Telling:Developcompelling narratives backed by data to gain alignment and buy-in from executive leadership and key stakeholders.
• Competitive Intelligence:Monitor market trends competitor positioning and industry shifts to ensure our strategyremainsahead of the curve.
• Analyst & Influencer Relations:Engage with industry analysts and key influencers to shape marketperception gather insights and strengthen Bottomlines position in themarket.

Attributes skills and experienceneeded to be successful in this role:

• Proven ability to design marketing strategies that drive measurable revenue.
• Strategic thinker with a passion for data customer insights and long-term impact.
• Skilled storyteller who transforms complex data into compelling marketing narratives.
• Collaborative leader adept at building consensus and influencing across teams.
• Analytical and experienced in segmentation market research and data tools.
• Strong cross-functional experience with marketing sales and product teams.
• Proficient in CRM systems and marketing analytics platforms.

• 7 years in B2B marketing with a strong focus on revenue marketing demand generation or growth marketing.
• Expertise in marketing automation platforms (e.g. Pardot Marketo HubSpot) CRM systems (Salesforce) and analytics tools.
• Deep understanding of the buyers journey funnel metrics and pipeline acceleration strategies.
• Proficient in analyzing performance metrics and optimizing campaigns based on KPIs and actionable insights.
• Strategic thinker data-driven decision maker excellent communicator and collaborative team player.

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We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. Were proud to be an equal opportunity employer committed to creating an inclusive and open environment for everyone.