Amazon Content Manager

How youll have an impact at Paulas Choice

The Amazon Content Manager will be responsible for creating optimizing and managing all content across the Amazon platform to drive sales enhance customer experience and ensure brand consistency. The ideal candidate will have a deep understanding of Amazons ecosystem including A content product listings reviews and SEO best practices. They will work closely with the eCommerce team marketing and design departments to develop and execute a content strategy that supports both short-term sales goals and long-term brand growth.

As an Amazon Content Manager a typical day might include a mix of the following:

Amazon Product Listings Optimization:

• Manage and optimize product listings to ensure they are compelling accurate and SEO-optimized.
• Manage copywriting and editing processes to maintain high-quality product titles bullet points descriptions and back-end keywords to maximize visibility and conversion rates.
• Ensure all product information such as specifications ingredients benefits and usage instructions is consistent and accurate across markets.
• Collaborate and project manage with the design/brand team to create professional and engaging product images that meet Amazons guidelines.

A Content Creation:

• Develop and implement A Content strategies to improve product detail pages including creating enhanced brand content (EBC) lifestyle images comparison charts and videos.
• Ensure A content is aligned with the brands voice tone and image while driving customer engagement and improving conversion rates.

SEO and Keyword Strategy:

• With agency partnership conduct in-depth keyword research to identify high-traffic and relevant keywords for each product category and incorporate them into listings.
• Utilize tools like Amazon Seller Central Helium 10 Jungle Scout and others to monitor keyword performance search trends and competitor analysis.
• Optimize product content for Amazons algorithm (A9) to improve organic search rankings.

Amazon Brand Store Management:

• Manage and update the brands Amazon storefront ensuring it reflects the latest product launches premium template promotions and seasonal campaigns.
• Create and manage engaging banners videos and promotions to enhance brand presence and drive traffic/conversion to product pages.

Product Launches:

• Collaborate with marketing and product teams to plan and execute successful product launches on Amazon.
• Ensure proper imagery assets videos A and other launch content is tracked and delivered on-time to support the sales team/agency with best-in-class launch practices.

Performance Analytics and Reporting:

• Monitor and analyze product listing performance sales data and customer feedback.
• Use A/B testing and data to continuously improve content and identify opportunities for growth conversion and customer satisfaction.
• Prepare monthly and quarterly reports to track testing KPIs such as organic sales growth conversion rates and customer reviews to evolve best-in-class content strategy in real time.

Collaborative Teamwork:

• Work closely with the eCommerce Marketing and Design teams to align content strategy seasonal campaigns and promotions.
• Collaborate with other team members to ensure that Amazon content is aligned with broader omnichannel strategies and brand guidelines.

Key Performance Indicators (KPIs)

Content Health:

• Ensure 100% of product listings are complete with optimized titles bullet points descriptions images and A content.
• Maintain an A content rating of 90% or higher across product listings.
• Ensure all product content adheres to Amazons best practices and brand guidelines.
• Sales and Conversion Metrics:
• Achieve a targeted increase in the conversion rate for Amazon listings (e.g. a 15% increase in conversion rates within 6 months of optimizing product pages).
• Monitor and aim to increase the average order value (AOV) on Amazon by improving product bundling and cross-selling through optimized content.
• Track sales growth across product categories and aim for a target growth percentage per quarter (e.g. 10% quarterly growth in sales for top-performing products).

SEO and Organic Search Performance:

• Ensure all product listings are fully optimized for relevant keywords with a target of having 90% of product pages rank in the top 5 search results for primary keywords within 3 months.
• Track keyword ranking improvements and increase organic traffic to product listings by 20% year-over-year.

Amazon Storefront Maintenance:

• Ensure timely updates to the Amazon storefront with new product launches promotional events and seasonal changes (e.g. quarterly updates to the storefront with new content).
• Aim for a 15% increase in traffic to the Amazon storefront through improved navigation design and promotional/seasonal banners.

Customer Retention and Brand Loyalty:

• Monitor the effectiveness of content updates in driving repeat purchases aiming for a 10% increase in repeat customer rate on Amazon.
• Develop and implement content strategies to enhance customer loyalty such as brand storytelling and customer success stories aiming for a 15% increase in brand-following on Amazon.

The Details:

• Location: We are based in Seattle WA. Local candidates are preferred.
• Hours: Typical PST business hours with some flexibility required.
• Physical requirements: Ability to handle long periods of both sitting & screen time.
• Travel requirements: 3%

What youll bring to the table:

• 3-5 years of experience in e-commerce content management preferably within the beauty/skincare industry and/or on Amazon.
• Bachelors degree in Business Marketing or a related field is preferred.
• Strong knowledge of Amazon Seller Central Vendor Central and Amazon Marketing Services (AMS).
• Expertise in Amazon SEO including keyword research A/B testing and A9 algorithm optimization.
• Experience with Amazon Ads (PPC) and other Amazon marketing tools.
• Creative mindset with a focus on delivering high-quality engaging content.
• Excellent problem-solving abilities and a proactive mindset.
• Excellent written and verbal communication skills with keen attention to detail.
• Strong project management skills and the ability to work effectively across cross-functional teams.
• Ability to analyze data and make data-driven decisions.

What can help you really stand out:

• Experience within the skincare beauty or consumer goods industry.
• Familiarity with additional e-commerce platforms (e.g. Walmart Target Shopify TikTok Shop etc.).
• Knowledge of digital marketing tools such as Google Analytics Amazon Ads and other SEO/SEM platforms.
• Understanding of A/B testing conversion optimization techniques and sales funnel management

Approximate Salary Range Based on Experience and Location:

$90000 - $100000 USD/annually

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