Content Strategist

Minneapolis, MN - USA

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Content Strategist

Content Strategy Leadership: Develop and implement comprehensive content strategies for web social and digital campaigns.

Ensure content aligns with brand voice tone and overall marketing objectives.

Cross-Functional Collaboration: Partner with product marketing UX design and authoring teams to create cohesive experiences.

Optimization & Performance: Monitor engagement metrics analyze performance and refine strategies based on data insights.

Innovation: Explore emerging trends including Generative AI tools to enhance personalization and efficiency.

Governance & Best Practices: Maintain editorial calendars enforce content standards and lead knowledge-sharing initiatives.

Content Strategy Development: Ability to plan and execute content strategies aligned with business goals.

SEO Knowledge: Understanding of keyword research on-page optimization and search trends.

Content Management Systems (CMS): Proficiency in platforms like Adobe Experience Manager (AEM) WordPress or similar.

Analytics & Performance Tracking: Skills in using tools like Google Analytics Adobe Analytics to measure and optimize content effectiveness.

Editorial & Writing Expertise: Strong writing editing and storytelling skills for multiple formats (web social email).

Audience Research & Persona Development: Ability to tailor content for specific customer segments.

Cross-Functional Collaboration: Working effectively with marketing design UX and development teams.

Project Management: Managing timelines editorial calendars and multiple priorities.

Adaptability & Innovation: Staying current with trends including AI-driven content tools and emerging digital platforms.

Salary Range- $110000-$120000 a year

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Content Strategist Content Strategy Leadership: Develop and implement comprehensive content strategies for web social and digital campaigns. Ensure content aligns with brand voice tone and overall marketing objectives. Cross-Functional Collaboration: Partner with product marketing UX design and a...