Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.
Director Global Events & Activations
San Mateo CA (hybrid)
The Director Global Events & Activations will lead the strategy planning and execution of PlayStations global events and activations portfolio including consumer brand experiences product previews and experiential programs. This role delivers best-in-class executions that elevate the brand strengthen community connection and support priority launches. The Director partners with internal teams agencies and regional teams to produce cohesive innovative experiences that drive measurable business impact.
What youll be doing:
- Own the global events and activations strategy aligned with PlayStation brand and portfolio priorities ensuring premium consistent experiences worldwide.
- Be responsible for end-to-end event production including creative direction storytelling spatial design content technology integration and innovation.
- Partner with cross-functional global and regional teams to scale strategies ensure brand governance and deliver differentiated experiences across markets.
- Lead agency creative partner and vendor relationships including RFPs scopes of work budgets forecasting and financial tracking.
- Define success metrics oversee performance reporting and apply insights to refine future programs and identify emerging opportunities.
- Develop guidelines toolkits and playbooks to support consistent high-quality executions.
- Present event concepts recaps insights and recommendations to senior leadership.
- Lead mentor and develop a high-performing global events team.
What were looking for:
Bachelors degree or equivalent work experience
15 years of experience in global events experiential marketing production or integrated marketing.
Proven success delivering large-scale high-visibility programs for global brands.
Strategic approach with the ability to translate brand and product priorities into compelling experiences.
Experience supporting live gaming events that integrate gameplay demos broadcast production livestreaming and interactive technologies in collaboration with development and platform teams.
Strong collaboration relationship-management and negotiation skills.
Organized adaptable leader comfortable leading multiple fast-paced initiatives.
Experience leading global teams and developing talent.
Proficiency with Microsoft Office; familiarity with presentation project-management or creative tools a plus.
Willingness to travel internationally and collaborate across time zones.
- Passion for culture innovation and the PlayStation brand!
#LI-SF1
Please refer to our Candidate Privacy Noticefor more information about how we process your personal information and your data protection rights.
At SIE we consider several factors when setting each roles base pay range including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge skills experience and location.
In addition this role is eligible for SIEs top-tier benefits package that includes medical dental vision matching 401(k) paid time off wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Clickhere to learn more.
The estimated base pay range for this role is listed below.
$226200 - $339400 USD
Please note Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect how we use it who we share it with and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
Director
Why PlayStationPlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation so...
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.
Director Global Events & Activations
San Mateo CA (hybrid)
The Director Global Events & Activations will lead the strategy planning and execution of PlayStations global events and activations portfolio including consumer brand experiences product previews and experiential programs. This role delivers best-in-class executions that elevate the brand strengthen community connection and support priority launches. The Director partners with internal teams agencies and regional teams to produce cohesive innovative experiences that drive measurable business impact.
What youll be doing:
- Own the global events and activations strategy aligned with PlayStation brand and portfolio priorities ensuring premium consistent experiences worldwide.
- Be responsible for end-to-end event production including creative direction storytelling spatial design content technology integration and innovation.
- Partner with cross-functional global and regional teams to scale strategies ensure brand governance and deliver differentiated experiences across markets.
- Lead agency creative partner and vendor relationships including RFPs scopes of work budgets forecasting and financial tracking.
- Define success metrics oversee performance reporting and apply insights to refine future programs and identify emerging opportunities.
- Develop guidelines toolkits and playbooks to support consistent high-quality executions.
- Present event concepts recaps insights and recommendations to senior leadership.
- Lead mentor and develop a high-performing global events team.
What were looking for:
Bachelors degree or equivalent work experience
15 years of experience in global events experiential marketing production or integrated marketing.
Proven success delivering large-scale high-visibility programs for global brands.
Strategic approach with the ability to translate brand and product priorities into compelling experiences.
Experience supporting live gaming events that integrate gameplay demos broadcast production livestreaming and interactive technologies in collaboration with development and platform teams.
Strong collaboration relationship-management and negotiation skills.
Organized adaptable leader comfortable leading multiple fast-paced initiatives.
Experience leading global teams and developing talent.
Proficiency with Microsoft Office; familiarity with presentation project-management or creative tools a plus.
Willingness to travel internationally and collaborate across time zones.
- Passion for culture innovation and the PlayStation brand!
#LI-SF1
Please refer to our Candidate Privacy Noticefor more information about how we process your personal information and your data protection rights.
At SIE we consider several factors when setting each roles base pay range including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge skills experience and location.
In addition this role is eligible for SIEs top-tier benefits package that includes medical dental vision matching 401(k) paid time off wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Clickhere to learn more.
The estimated base pay range for this role is listed below.
$226200 - $339400 USD
Please note Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect how we use it who we share it with and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
Director
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