Director of Sales [HT-993050]

UNITED FIRE

DIRECTOR OF SALES

Are you the kind of person who genuinely likes talking to people and building relationships that last Do you sell by listening educating and giving customers the facts not by pushing or discounting Do you take pride in doing what you say youll do following through and extreme accountability If youre hungry driven and excited to represent United Fires values out in the market every day we want to talk to you!

As our Director of Sales youre driven youre hands-on and:

• Youre a trusted advisor. You listen first educate clearly and guide customers toward the right solution even when that means saying no
• You bring integrity and ownership. You do what you say follow through and take responsibility for results not excuses
• Your energy shows up every day. Youre hungry motivated and persistent without burning yourself out or spinning your wheels
• Your people skills build real relationships. You read the room ask good questions and connect easily with customers and teammates alike
• Your discipline creates consistency. You follow the process stay organized and underpromise and overdeliver
• You think like a builder. Youre comfortable being boots on the ground while creating something scalable that can grow into a team

Our ideal Sales Leader will be boots on the ground in year one owning outcomes building relationships and putting structure around what works. This person elevates United Fire through how they show up: honest reliable and genuinely helpful with a clear eye on results. As the pipeline grows theyll help us expand into new industries and show customers what Higher Level Fire Protection really looks like. If you want to build something real take full ownership and turn momentum into a team youll thrive here.

RESPONSIBILITIES

In year one this role is focused on personally driving sales building new relationships and creating repeatable processes that set the foundation for future growth with the potential to expand the department as the company scales.

• Own the sales seat and overall sales process at United Fire
• Generate new business through proactive outreach networking and relationship-building
• Achieve measurable new net sales targets (approximately $1M annually)
• Build and maintain a steady healthy pipeline focused on the right-fit customers
• Serve as a trusted advisor by educating customers listening closely and providing clear options
• Sell with integrity no pressure tactics no unnecessary upsells no discount-driven strategy
• Own the customer relationship from initial conversation through handoff to operations
• Set clear expectations with customers and ensure smooth coordination with the operations team
• Maintain accurate documentation notes and communication to support execution
• Use data tools and CRM systems to track activity forecast results and improve performance
• Continuously refine quoting accuracy and shorten the sales lifecycle where possible
• Grow services with existing customers where it truly enhances value
• Adjust focus based on company needs (e.g. targeting specific services or industries)
• Learn the business deeply what the technicians do what customers need and how work gets delivered
• Build the foundation for a scalable sales function through process consistency and results
• Hire lead train and develop additional sales team members as volume grows
• Take full ownership of results learning from wins and misses alike

*This role will start fully onsite in Portland OR with the opportunity to grow into a hybrid schedule over time.*

QUALIFICATIONS

Required

• 35 years of sales leadership experience owning departmental sales outcomes
• Experience carrying significant annual sales responsibility (approximately $1M)
• Developing and executing sales strategy processes and scaling of systems/tools
• Experience building leading and developing a sales team
• P&L ownership with an understanding of margins and pricing discipline
• Proficiency with CRM systems and standard sales technology
• Hands-on experience selling facility-based or service-based solutions including direct responsibility for cold calling lead generation and winning new business

Preferred

• Salesforce experience
• Experience building partnerships in regulated industries
• Experience representing a company at trade shows or industry events
• Quoting or estimating experience

Desired

• Experience using sales intelligence tools such as ZoomInfo
• Fire protection industry experience
• Familiarity with EOS Pinnacle or similar operating systems
• Experience selling services to hospitals or healthcare facilities

THE COMPANY United Fire

United Fire has been a trusted family-owned business since 1969 providing top-tier inspection maintenance and repair services for commercial fire safety systems. Serving Portland Vancouver and surrounding areas we pride ourselves on reliability expert licensing and delivering quality products that protect businesses of all sizes. With a team of knowledgeable technicians and a commitment to safety we ensure peace of mind for our clients and their customers. As we grow were intentionally expanding into new industries and showing customers what Higher Level Fire Protection truly looks like.

WHY WORK WITH US

Were a people-first company that treats everyone employees customers and partners like family. Were at a pivotal moment in our growth moving forward with purpose momentum and a clear vision. By joining us now youll play a meaningful role in shaping whats next and be part of a journey thats fast-moving rewarding and grounded in doing things the right way.

Heres why youll love working with us:

• New challenges every day in a rock-solid growing and recession-proof industry
• The freedom to sell with integrity educate customers and walk away from the wrong business without penalty
• A culture thats laid-back but high-performingjeans and polos beers after work and team outings like ice cream socials or mini golf
• An opportunity to be part of a team that gives back
• Generous perks that show we put our people first

Everything we do is driven by our core values:

1. Integrity: High morals and ethics Taking care of business Honesty Trustworthy Do the right thing
2. Knowledgeable and Thorough: Know your stuff Follow through Attention to detail
3. Reliable: Dependable Show up On time
4. Customer Service Above All Else: Problem Solver Communication
5. Do What You Say: Taking ownership Blame no one Its okay to say no Fully deliver

How we give back:

We tithe profits mentor youth programs buy team lunches from our customers businesses and will move mountains to make deadlines. Whether its helping a team member move or paying wages while someones in the hospital with family we believe running a business and being a leader means showing we care through actions not just words.

Salary: starting at $100000 with bonus opportunity

Benefits: Health Dental Vision 401k with company match (4% match) 5 Weeks of PTO and Profit Sharing!

Ready to serve people drive growth and lead in a company built on excellence Apply today!

JOB CODE: United Fire