Director, People Brand Storytelling

JOB SUMMARY

At Marriott you can be a part of something bigger than yourself. As the worlds largest hotel company you willbewhere you can do your best workbeginyour purposebelongto an amazing global team andbecomethe best version of you.

As the Director of People Brand Storytelling you are Marriotts content enginethe enterprise leader shaping how we capture elevate and share associate stories across the globe. This role is equal parts internal and external brand this role you bring the Be people brand to life by showcasing how associates Begin their journeys Belong to a global community and Become who theyre meant to be at Marriott.

You will oversee a storytelling pipeline that fuels associate engagement channels powers the Life at Marriott blog and manages the Marriott Careers social media channels to grow visibility and engagement externally. You will establish and lead strategies that turn authentic associate experiences into content with reach impact and consistency. By providing editorial oversight and managing the systems tools and processes behind content creation you will ensure Marriotts stories are crafted with clarity quality and heart on a global scale. You will also lead workplace award submissions (including Great Place to Work) activate associate advocacy programs and support Marriotts alumni initiatives.

With a hands-on approach you will balance leadership of a small team with direct ownership of content planning editorial review distribution and innovation. You will also drive Marriotts AI-enabled associate engagement strategy using the latest technology to automate and personalize content scale storytelling globally and deliver efficiencies across the enterprise.

What Success Looks Like:

• A scalable enterprise-level storytelling framework enabling consistent and efficient content creation.

• A global culturally inclusive and steady pipeline of high-quality stories fueling associate engagement channels social media and external platforms.

• Strong alignment between internal and external Employer Value Proposition (EVP) messaging key themes and expression of our Be brand

• Increased visibility and engagement through Marriott Careers social media channels and the Life at Marriott blog.

• Recognition through successful workplace awards submissions.

• Associates empowered as advocates amplifying Marriotts People Brand internally and externally.

• Clear storytelling KPIs tied to culture impact engagement employer brand health and advocacy

• A data-informed content strategy and ongoing optimization using insights from associates sentiment data and cultural listening

CANDIDATE PROFILE

Education and Experience

Required

• 4-year degree in Business Administration Marketing Communications or related field required.

• 3 years of experience in employer brand and/or recruitment marketing

• 10 years of experience in editorial leadership content strategy employer brand or social/digital media.

• Proven expertise in editorial oversight with strong writing editing and storytelling skills rooted in journalistic principles.

• Demonstrated success managing social media channels and external content platforms for a global brand.

• Experience partnering with media and communications teams to maximize storytelling reach and visibility

• Track record leading workplace award submissions and recognition strategies

• Demonstrated ability to serve as a content engine for multiple teams across a complex global organization

• Strong leadership and team development skills with a hands-on approach to content creation and distribution

• Experience driving AI-enabled content and engagement strategies including automation personalization and scaling

Preferred

• MBA with a focus on brand marketing preferred

• Experience across both consumer and employer brands preferred.

CORE WORK ACTIVITIES

Storytelling & Editorial Oversight

• Serve as the content engine for Change Management Associate Engagement and People Brand teams.

• Translate the Be brand pillars into editorial standards that guide tone themes voice and narrative selection.

• Provide editorial oversight across all content formats ensuring clarity quality inclusivity and consistency of voice.

• Build and manage a storytelling framework that streamlines processes scales best practices and creates reusable assets.

• Maintain a proactive content pipeline aligned to enterprise and people priorities.

Social Media & External Channels

• Support internal channels including intranet internal newsletters digital signage and enterprise social platforms through a consistent content stream.

• Manage the Marriott Careers social media channels (LinkedIn Meta YouTube and others)from strategy through day-to-day content execution.

• Oversee the Life at Marriott blog as a flagship platform for associate stories.

• Partner with media and external communications teams to extend reach and visibility of associate storytelling.

• Oversee global content workflows to ensure consistent publishing across regions and time zones.

Recognition & Advocacy

• Lead Marriotts workplace awards strategy and submissions including Great Place to Work.

• Develop narratives and content that strengthen Marriotts position as a top place to work across global markets.

• Build and activate associate advocacy programs to amplify authentic voices internally and externally.

• Support storytelling strategy for the alumni program.

AI & Innovation

• Evolve our approach to align with current trends in talent attraction including the rise of AI and changing job seeking behavior

• Drive Marriotts AI associate engagement strategy using the latest tools to automate content workflows enable personalization at scale and improve efficiency.

• Explore and pilot new digital capabilities to keep Marriotts storytelling practices forward-looking and competitive.

Collaboration & Partnerships

• Partner across HR Associate Engagement People Brand and Marketing to align content with business goals.

• Equip cross-functional teams with guidance and scalable tools to create on-brand content independently.

• Break down silos and ensure enterprise-wide consistency in storytelling.

• Partner closely with People Brand and Global Talent Acquisition to ensure external storytelling aligns with hiring priorities and global workforce goals.

• Work with Regional HR leaders to source culturally relevant stories and expand Marriotts global storytelling footprint.

Team Leadership

• Lead and mentor a small team across editorial creative and content distribution.

• Balance leadership with hands-on content management and distribution.

• Build a collaborative high-performance culture that emphasizes inclusive storytelling and professional growth.