Content Strategist

Coimbatore - India

Monthly Salary: Not Disclosed

Experience Required: 5-10years

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Own and drive the end-to-end content strategy for multiple B2B SaaS products aligned with GTM product positioning and revenue objectives
Define content frameworks across the buyer journey (awareness evaluation conversion adoption expansion)
Translate product capabilities technical concepts and market insights into clear positioning narratives not just content pieces

Build and maintain a content operating system:

Editorial roadmap
Content taxonomy
Distribution strategy
Measurement framework
Partner closely with Product Product Marketing Sales RevOps UX and Design to ensure content supports pipeline adoption and retention
Design and oversee SEO-led and programmatic content strategies including topic clustering internal linking and long-term search visibility.
Leverage analytics and qualitative insights to audit content performance identify gaps and continuously refine strategy.
Establish and evolve content governance including standards workflows documentation and quality benchmarks
Guide and review execution by writers agencies or internal teams ensuring strategy is consistently translated into output

Requirements

Bachelors degree in Marketing Communications Journalism or a related discipline
46 years of experience in content strategy or product/content marketing with a strong preference for B2B SaaS or tech-led products
Proven experience designing and scaling content strategies not just writing content
Strong understanding of SaaS business models GTM motions and buyer personas
Hands-on experience with:
- SEO & content architecture
- Analytics tools (GA4 Search Console CRM insights)
- Content performance and attribution
Ability to work cross-functionally and influence stakeholders without direct authority
Strong strategic thinking prioritisation and communication skills

Required Skills:

Bachelors degree in Marketing Communications Journalism or a related discipline 46 years of experience in content strategy or product/content marketing with a strong preference for B2B SaaS or tech-led products Proven experience designing and scaling content strategies not just writing content Strong understanding of SaaS business models GTM motions and buyer personas Hands-on experience with: SEO & content architecture Analytics tools (GA4 Search Console CRM insights) Content performance and attribution Ability to work cross-functionally and influence stakeholders without direct authority Strong strategic thinking prioritization and communication skills.

Required Education:

Any bachelors

Own and drive the end-to-end content strategy for multiple B2B SaaS products aligned with GTM product positioning and revenue objectivesDefine content frameworks across the buyer journey (awareness evaluation conversion adoption expansion)Translate product capabilities technical concepts and mar...

Own and drive the end-to-end content strategy for multiple B2B SaaS products aligned with GTM product positioning and revenue objectives
Define content frameworks across the buyer journey (awareness evaluation conversion adoption expansion)
Translate product capabilities technical concepts and market insights into clear positioning narratives not just content pieces

Build and maintain a content operating system:

Editorial roadmap
Content taxonomy
Distribution strategy
Measurement framework
Partner closely with Product Product Marketing Sales RevOps UX and Design to ensure content supports pipeline adoption and retention
Design and oversee SEO-led and programmatic content strategies including topic clustering internal linking and long-term search visibility.
Leverage analytics and qualitative insights to audit content performance identify gaps and continuously refine strategy.
Establish and evolve content governance including standards workflows documentation and quality benchmarks
Guide and review execution by writers agencies or internal teams ensuring strategy is consistently translated into output

Requirements

Bachelors degree in Marketing Communications Journalism or a related discipline
46 years of experience in content strategy or product/content marketing with a strong preference for B2B SaaS or tech-led products
Proven experience designing and scaling content strategies not just writing content
Strong understanding of SaaS business models GTM motions and buyer personas
Hands-on experience with:
- SEO & content architecture
- Analytics tools (GA4 Search Console CRM insights)
- Content performance and attribution
Ability to work cross-functionally and influence stakeholders without direct authority
Strong strategic thinking prioritisation and communication skills