Marketing Consultant Bhumi Fellowship

Chennai - India

Monthly Salary: INR 3 - 6

Experience Required: 1-3years

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

About Bhumi Fellowship:

The Bhumi Fellowship is a two-year full-time leadership program that places passionate young leaders in government schools across India. Fellows work closely with teachers students and communities to bring joyful learning social-emotional learning (SEL) and systemic change to public education.

This role focuses exclusively on driving visibility applications and youth engagement for the Bhumi Fellowship through high-energy on-ground outreach.

About the Role:

We are looking for a Marketing Consultant who can take Bhumi Fellowship to the places where young people actually are - cafés colleges youth hangouts events co-working spaces bookstores gyms cultural hubs and collaborate with our Marcomms team to drive applications.

This is a hands-on action-oriented role.

Key Responsibilities:

Lead Acquisition & Conversion
Drive verified applications by identifying high-potential candidates through on-ground interactions and ensuring they complete the application journey via tracked QR codes and direct follow-ups.
Strategic Venue Partnerships
Establish a network of active "Youth Touchpoints" (cafés co-working spaces and colleges) across Chennai where Bhumi Fellowship branding is prominently displayed and maintained throughout the campaign.
Event & Activation Execution
Orchestrate high-energy offline activations weekly ranging from pop-up info desks to community meetups designed to convert passive interest into immediate lead data.
Market Intelligence & Reporting
Deliver weekly performance audits that map offline lead sources to conversion data providing the Marcomms team with actionable "on-the-street" insights to optimize overall recruitment strategy.

Who Were Looking For:

1-2 years of experience in marketing community marketing youth marketing or brand activation roles.
Interest in education youth leadership and social impact.
Comfortable with field work meeting people visiting venues coordinating placements and being on the move.
Basic understanding of digital marketing fundamentals (social mediaanalytics).
A natural communicator who can pitch the Fellowship confidently to young people.
Fluent in English; Tamil communication skills are a strong plus.
Highly organised proactive and able to work independently.

What Makes This Role Exciting:

High ownership and visible impact on Fellowship recruitment.
A mix of strategy creativity and execution.
Opportunity to experiment with unconventional marketing ideas.
Direct contribution to transforming public education in India.

Others:

Location: Chennai
Engagement Type: Consultant / Project-based
Duration: 2-3 months (extendable based on performance)
Start Date: Immediate / As mutually agreed

Required Skills:

Marketing Consultant

Required Education:

Graduation / Post Graduation

About Bhumi Fellowship:The Bhumi Fellowship is a two-year full-time leadership program that places passionate young leaders in government schools across India. Fellows work closely with teachers students and communities to bring joyful learning social-emotional learning (SEL) and systemic change to ...