Senior Manager-Marketing

Chennai - India

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

Key Information

Position Dy. Manager / Manager / Sr. Manager

Team Marketing & Business Development

Reporting To CGO Location Chennai India

Purpose

The Senior Marketing Manager / Lead Marketing will lead the companys end-to-end marketing strategy and execution across all channels and platforms. This role is responsible for elevating brand positioning driving digital and social media excellence adopting new marketing technologieseffectively collecting and using CRM and accelerating company growth to the next level. The position requires a strategic leader with a strong hands-on mindset capable of building modern scalable and high-impact marketing operations.

Roles & Responsibilities

Define and execute the overall marketing vision strategy and roadmap aligned with business growth objectives.

Lead end-to-end marketing operations across all platforms including digital social media branding content events and to work effectively across multiple cultures and time zones as needed.

Lead and optimize the companys presence across all social media platforms (LinkedIn WebsiteYouTube Facebook etc.) ensuring consistent high-quality brand messaging and content development.

Drive brand strategy and positioning ensuring best-in-class branding across all customer touchpoints.

Leverage new technologies tools and trends (AI-driven marketing automation analytics CRM MarTech platforms) to enhance marketing effectiveness and scalability.

Develop and execute integrated digital marketing strategies including paid mediacontent marketing SEO/SEM and performance marketing.

Partner closely with Sales Leadership and Innovation/Production teams to support revenue growth go-to-market strategies and product launches.

Lead innovation and growth initiatives identifying new opportunities markets and channels to expand brand reach and business impact. Lead Innovation product briefing process.

Oversee portfolio management product positioning and lifecycle strategies.

Provide strategic input on pricing value propositions and competitive positioning.

Plan manage and execute high-impact trade shows expos and industry events in close collaboration with sales while leading strategic initiatives Expo execution and digital activation as a highly hands-on individual contributor in a mid-sized business environment.

Own budgeting planning and ROI (Return on Investment) measurement across all marketing activities.

Establish clear KPIs dashboards and reporting for performance tracking and continuous improvement.

Build mentor and lead internal teams and external partners/agencies as required.

Demonstrate high creativity and be able to actively use available tools (Canva etc) to develop and fine-tune Brand marketing materials and designs if needed

Key Information Position Dy. Manager / Manager / Sr. Manager Team Marketing & Business Development Reporting To CGO Location Chennai India Purpose The Senior Marketing Manager / Lead Marketing will lead the companys end-to-end marketing strategy and execution across all channels and p...