Require a Consumer Insights Lead in Mumbai

Mumbai - India

Monthly Salary: Not Disclosed

Experience Required: 2-5years

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

End-to-End Research: Own both Qualitative and Quantitative research cyclesidentifying the "what" (data) and the "why" (behavior).

Cross-Functional Influence: Translate raw data into actionable recommendations for the Content Brand and Marketing teams.

Trend Spotting: Track emerging consumer behaviors and shift in media consumption habits to keep the organization ahead of the curve.

Social Listening: Leverage digital tools to monitor brand sentiment and real-time audience feedback.

Marketing Excellence: Act as a strategic consultant to ensure that all marketing initiatives are rooted in deep consumer understanding.

Requirements

Methodology Expert: Strong hands-on experience in various research methodologies (FGDs surveys ethnographic studies etc.).

Sector Experience: Ideally from a Media Entertainment or a top-tier Market Research Agency background.

Strategic Thinker: Ability to see beyond the numbers and decode the underlying cultural nuances of the Indian audience.

Communicator: Highly skilled at simplifying complex data sets into clear executive-level narratives.

Required Skills:

Methodology Expert: Strong hands-on experience in various research methodologies (FGDs surveys ethnographic studies etc.). Sector Experience: Ideally from a Media Entertainment or a top-tier Market Research Agency background. Strategic Thinker: Ability to see beyond the numbers and decode the underlying cultural nuances of the Indian audience. Communicator: Highly skilled at simplifying complex data sets into clear executive-level narratives.

End-to-End Research: Own both Qualitative and Quantitative research cyclesidentifying the "what" (data) and the "why" (behavior).Cross-Functional Influence: Translate raw data into actionable recommendations for the Content Brand and Marketing teams.Trend Spotting: Track emerging consumer behaviors ...