BTL & Event Strategy: Create and implement a robust marketing strategy specifically for the BTL-Movies brand and all associated product launches.
On-Ground Activations: Design and execute high-impact BTL promotional campaigns and marketing budgets for each motion picture product.
In-Film & Brand Placements: Conceptualize strategic opportunities for in-film brand placements and alliance partner tie-ups to drive brand synergy.
Ancillary Revenue: Drive the generation of ancillary revenue through creative BTL partnerships and event-based sponsorships.
Corporate Brand Strategy: Develop a corporate brand identity through experiential marketing and ground-level engagement.
Media Tie-ups: Secure and manage media tie-ups specifically to amplify marketing promotions and BTL events.
Project Innovation: Lead the design and development of innovative marketing strategies for additional projects within the motion pictures portfolio.
Requirements
Effective communication skills with the ability to provide rationale and context to drive commitment.
Strong organizational and diligent follow-up skills.
Proven ability to manage projects processes and resources to produce desired outcomes.
Analytical mindset with the ability to resolve problems effectively.
Ability to inspire creativity and facilitate the exchange of new ideas across boundaries.
Exhibits professional excellence integrity passion and a drive for self-improvement.
Ability to earn trust and respect from colleagues partners and stakeholders.
Required Skills:
Bachelors degree in Marketing Business Communications or a related field; MBA preferred. 25 years of progressive experience in marketing leadership roles with demonstrable success in driving growth. Proven experience managing cross-functional marketing teams and leading end-to-end campaign execution. Strong expertise in digital marketing channels including SEO/SEM social media marketing email marketing and content strategy. Proficiency with marketing automation tools (e.g. HubSpot Marketo) CRM systems (e.g. Salesforce) and analytics platforms. Excellent strategic thinking problem-solving and decision-making skills. Exceptional communication presentation and leadership abilities. Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies. Experience in a startup or high-growth environment is highly desirable. Location: Bangalore with flexibility for occasional travel as need
BTL & Event Strategy: Create and implement a robust marketing strategy specifically for the BTL-Movies brand and all associated product launches.On-Ground Activations: Design and execute high-impact BTL promotional campaigns and marketing budgets for each motion picture product.In-Film & Brand Place...
BTL & Event Strategy: Create and implement a robust marketing strategy specifically for the BTL-Movies brand and all associated product launches.
On-Ground Activations: Design and execute high-impact BTL promotional campaigns and marketing budgets for each motion picture product.
In-Film & Brand Placements: Conceptualize strategic opportunities for in-film brand placements and alliance partner tie-ups to drive brand synergy.
Ancillary Revenue: Drive the generation of ancillary revenue through creative BTL partnerships and event-based sponsorships.
Corporate Brand Strategy: Develop a corporate brand identity through experiential marketing and ground-level engagement.
Media Tie-ups: Secure and manage media tie-ups specifically to amplify marketing promotions and BTL events.
Project Innovation: Lead the design and development of innovative marketing strategies for additional projects within the motion pictures portfolio.
Requirements
Effective communication skills with the ability to provide rationale and context to drive commitment.
Strong organizational and diligent follow-up skills.
Proven ability to manage projects processes and resources to produce desired outcomes.
Analytical mindset with the ability to resolve problems effectively.
Ability to inspire creativity and facilitate the exchange of new ideas across boundaries.
Exhibits professional excellence integrity passion and a drive for self-improvement.
Ability to earn trust and respect from colleagues partners and stakeholders.
Required Skills:
Bachelors degree in Marketing Business Communications or a related field; MBA preferred. 25 years of progressive experience in marketing leadership roles with demonstrable success in driving growth. Proven experience managing cross-functional marketing teams and leading end-to-end campaign execution. Strong expertise in digital marketing channels including SEO/SEM social media marketing email marketing and content strategy. Proficiency with marketing automation tools (e.g. HubSpot Marketo) CRM systems (e.g. Salesforce) and analytics platforms. Excellent strategic thinking problem-solving and decision-making skills. Exceptional communication presentation and leadership abilities. Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies. Experience in a startup or high-growth environment is highly desirable. Location: Bangalore with flexibility for occasional travel as need
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Posted on:
8 hours ago
Vacancies:
1 Vacancy
