Marketing & PR Lead

Lagos - Nigeria

Monthly Salary: Not Disclosed

Experience Required: 5-10years

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Job summary

Our client is a dynamic digital finance platform offering seamless solutions for buying selling and exchanging cryptocurrencies gift cards and utility bill payments. Built for simplicity security and speed we empower users with competitive rates instant transactions and a user-friendly interface for all their financial needs. Your all-in-one hub for digital asset management secure payments and smarter financial engagement

The Marketing & PR Lead will lead the development and execution of high-impact marketing and public relations strategies to strengthen the companys brand drive sustainable growth and enhance public trust. This role requires a strategic thinker with strong leadership capability responsible for overseeing brand positioning customer acquisition initiatives media relations and corporate communications in line with fintech industry standards and regulatory expectations.

Job descriptions & requirements

Responsibilities:

Marketing & Growth:

Lead the development and execution of comprehensive marketing strategies aligned with the companys business and growth objectives.
Drive large-scale customer acquisition engagement and retention initiatives across digital and offline channels.
Oversee social media strategy website performance content marketing email campaigns and paid advertising.
Analyse market trends customer behaviour and competitor activities to inform strategic decision-making.
Set marketing KPIs monitor performance and present detailed campaign performance and ROI reports to management.

Public Relations (PR):

Lead the companys public relations strategy to strengthen brand reputation and credibility.
Oversee the drafting and distribution of press releases corporate announcements and media communications.
Build manage and maintain senior-level relationships with media houses journalists influencers regulators and strategic partners.
Manage public communications corporate messaging and reputation management initiatives.
Lead crisis communication planning and execution ensuring clear consistent and compliant messaging across all channels.

Brand & Communications:

Own and enforce brand guidelines to ensure consistency across all marketing and communication materials.
Lead and coordinate high-profile promotional events product launches and integrated campaigns.
Work closely with Product Customer Support Compliance and Management to ensure accurate compliant and aligned messaging.
Represent the company at industry events conferences stakeholder meetings and public engagements.

Requirements

Bachelors degree in Marketing Mass Communication Public Relations Business Administration or a related field. A masters degree or professional certification is an added advantage.
Minimum of 57 years proven experience in marketing public relations or corporate communications preferably within fintech technology or financial services.
Strong strategic understanding of digital marketing brand management and media relations.
Excellent written verbal and presentation communication skills.
Solid understanding of fintech products financial services and regulatory-sensitive communications.
Demonstrated ability to work independently lead initiatives manage multiple projects and deliver results under pressure.
Strategic leadership and decision-making skills
Strong communication storytelling and stakeholder management abilities
High level of creativity balanced with analytical and data-driven thinking
Media relations negotiation and networking expertise
Strong attention to detail and brand governance
Integrity professionalism and sound judgment

Key Performance Indicators (KPIs):

Growth in brand awareness visibility and positive media mentions
Customer acquisition activation and retention metrics
Performance of marketing campaigns against agreed KPIs and ROI targets
Quality reach and impact of PR coverage and media engagements
Consistency and compliance of brand messaging across all channels
Effectiveness of crisis communication and reputation management efforts
Timely delivery of marketing initiatives and reports to management

Job summaryOur client is a dynamic digital finance platform offering seamless solutions for buying selling and exchanging cryptocurrencies gift cards and utility bill payments. Built for simplicity security and speed we empower users with competitive rates instant transactions and a user-friendly in...