Director of Marketing & Communications (Enrollment Management & Student Success)

Agency

Department

Please Note: The salary is determined in accordance with the Universitys compensation structure and will be commensurate with the candidates education and experience within the assigned salary range for this position.

The Director of Marketing and Communications for Enrollment Management & Student Success (EMSS) provides strategic leadership in developing implementing and assessing comprehensive marketing and communications initiatives that support Prairie View A&M Universitys enrollment goals. This role is responsible for enhancing the visibility reputation and competitive positioning of the Division of Enrollment Management & Student Success (EMSS) and the Office of the Provost by designing and executing integrated campaigns focused on student recruitment retention and success.

The Director serves as the primary liaison between EMSS the Office of the Provost and the Universitys Office of Marketing and Communications ensuring that enrollment-focused messaging aligns with institutional brand standards while effectively reaching prospective students families and key stakeholders.

The Director of Marketing and Communications will lead the development and implementation of enrollment-focused marketing and communication strategies. This position will oversee digital campaigns web content social media email and print communication. This position will also partner with admission recruitment student financial services and student success units to ensure consistent messaging.

Responsibilities:

• Develop and lead a multi-faceted enrollment marketing strategy aligned with institutional goals and student recruitment targets. Develop a comprehensive marketing and communications plan to drive undergraduate transfer graduate and international student enrollment.

• Create targeted campaigns to promote admissions financial aid scholarships recruitment events and student success initiatives.

• Ensure alignment of enrollment management messaging with PVAMUs overall brand identity mission and values.

• Lead the strategic use of Slate CRM for audience segmentation content workflows and event communications.

• Monitor engagement analytics across channels; apply insights to optimize future messaging timing and platforms.

• Oversee content strategy for enrollment-related web pages digital ads social media email campaigns and video productions. Create and optimize digital marketing efforts including SEO SEM and retargeting to expand reach and increase inquiry generation.

• Provide support to the Office of the Provost with marketing and communications strategies to support to ensuring alignment with academic priorities initiatives and institutional messaging.

  Leverage data analytics CRM systems (e.g. Slate Banner Raptor) and market research to optimize campaigns and measure effectiveness.

• Develop creative storytelling initiatives that highlight the PVAMU student experience alumni success and PV CARES service culture.

• Partner with Admissions Recruitment Student Financial Services and Student Success units to ensure consistent student-centered communications.

• Maintain close partnership with enrollment offices academic departments and the financial aid office to ensure accurate student-centered messaging.

• Serve as a key advisor to the Vice President for EMSS on marketing trends student demographics and competitive positioning.

• Collaborate with the Office of Development and Alumni Relations on campaigns that highlight scholarships legacy programs and community engagement.

• Coordinate messaging for high-profile enrollment events such as Pantherland Day Middle School Day and orientation programs.

• Develop talking points presentations and communications for EMSS leadership to internal and external stakeholders.

  Manage relationships with external vendors agencies and media outlets as needed.

• Supervise communications staff student interns and marketing partners within Enrollment Management and Student Success.

• Provide professional development mentoring and performance feedback to staff.

• Ensure timely and high-quality production of creative assets publications and campaigns.

• Performs other related duties as assigned.

Required Education and Experience:

• Bachelors degree in Marketing Communications Public Relations Journalism or other related field.

• Ten years of progressive experience in marketing and communications preferably in higher education.

Required Knowledge Skills and Abilities:

• Strong strategic planning leadership and project management skills.

• Knowledge of financial aid processes programs verification need analysis student budgets loans disbursements return of funds and supervisory responsibilities.

• Ability to write precise well-organized emails and letters while using appropriate vocabulary and grammar. Ability to deal effectively with a wide variety of individuals and situations requiring diplomacy friendliness poise and firmness.

• Strong organizational skills and ability to prioritize work and meet deadlines.

• Ability to apply thorough knowledge of policies to a variety of individual situations. Recommends procedures to ensure compliance in a learning community.

• Ability to work with people from varied cultures. Utilizes excellent constituent service skills with all interactions. Work accurately with high volume and instill similar standard with the counseling unit.

• Skill in effectively analyzing and interpreting policies practices and guidelines with strict attention to detail in all areas of work.

• Data-driven mindset with ability to analyze and translate insights into actionable strategies.

• Strong problem identification critical thinking and problem solving skills; judgment and decision-making ability. Ability to assess processes and implement improvements.

• Strong written and verbal communication skills. Active listening skills. Customer service orientation. Interpersonal skills.

• Collaborative team player with the ability to work across units and audiences.

Preferred Qualifications:

• Masters Degree in Higher Education or related area.

• Thorough knowledge of common University-specific computer application programs.

• Thorough knowledge of University policies processes and procedures and of Federal and State laws pertaining to the privacy rights of students and access to student information.

Other Requirements:

• Must be able to work evenings and/or weekends.

Job Posting Close Date:

• 03/01/2026

Required Attachments:

Please attach all required documents listed belowin the attachment box labeled as either Resume/CV or Resume/Cover Letter on the application. Multiple attachments may be included in the Resume/CV or Resume/Cover Letter attachment box. Any additional attachments provided outside of the required documents listed below are considered optional.

• Resume or Curriculum Vitae
• Cover Letter

Application Submission Guidelines:

All applicants are required to apply via our Career Site on or before the closing date indicated on the job posting. Applicant inquiries received via email and websites such as Indeed HigherEdJobs etc. will not be considered unless the individual has applied to the available position via thePVAMUCareer site.

The required documents listed in the above Required Attachments section must be attached to the application prior to the job closing date indicated to ensure full consideration for the application submitted. Please contact the Office of Human Resource on or before the closing date indicated above at or should you need assistance with the online application process.

Background Check Requirements:

All positions are security-sensitive. Applicants are subject to a criminal history investigation and employment is contingent upon the institutions verification of credentials and/or other information required by the institutions procedures including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.