Product (Solutions) Marketing Manager

Imagine yourself growing your expertiseand expanding your skillset with every project.

At Hach () a Veralto company we ensure water quality for people around the world and every team member plays a vital role in that mission. Our founding vision is to make water analysis betterfaster simpler greener and more informative. We accomplish this through teamwork customer partnerships passionate experts and reliable easy-to-use solutions.

As part of our team and the broader Veralto network youll be part of a unique work environment where purpose meets possibility: where youll make an immediate measurable impact on a global scale by enabling the worlds everyday water needs and where youll have opportunities to foster your professional development and fuel your career growth.

Motivated by the highest possible stakes of climate change and global health were working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us: offer:

• Comprehensive Benefits from Day 1: Enjoy peace of mind with our extensive medical dental vision and 401k coverage (all day 1) and flexible PPTO (Personal Paid Time Off) policy with no accruals.

• Inclusive Culture: Join a diverse and inclusive organization that values your unique perspective and fosters a culture of collaboration and continuous learning.

• Make a large impact to the business!

If you love taking new ideas to marketturning product innovation into crisp messaging strong demand and confident sales executionthis role is built for you.

As a Solutions Marketing Manager youll contribute to key strategic projects building go-to-market strategy: shaping positioning building go-to-market strategy and equipping commercial teams with the assets and training they need to win. Youll be visible trusted and highly connectedworking with leadership and partnering across Product Management Growth Marketing Sales Service and R&D to bring strategic launches to life.

What Youll Do (Your Impact)

You will lead the strategy and execution of how we take new products accessories and features to market. This is product marketingits the work of translating customer needs and competitive realities into a launch plan that drives adoption and growth.

In this role a typical day may include:

• Lead go-to-market (GTM) planning for new products and releasesdriving cross-functional alignment and ensuring launch readiness internally and externally.

• Drive demand and pipeline generation by partnering with Growth Marketing and Commercial teams on sales plays campaigns and content that converts.

• Craft compelling messaging and positioning for new launchesgrounded in voice of customer sales insights and competitive differentiation.

• Build and optimize sales enablement (tools training) so Sales and Service teams can confidently articulate value and win in the market.

• Curate and create content across channelscase studies testimonials data sheets web content catalogs marketplace listings merchandising and more.

• Engage customers to uncover needs and preferencesidentifying what features matter most and translating insights into market strategy.

• Identify and monitor market opportunitiessupporting business cases opportunity sizing and pursuit plans.

• Incorporate win/loss insights into competitive content messaging and positioningcontinuously improving performance and relevance.

• Own a solutions content strategy and calendar developing high-impact programs that improve acquisition funnel conversion engagement and lifetime value.

What Makes This Role Unique

• Strategic visibility: Work on some of the most important launches happening in the company with exposure to senior leaders.

• Variety and pace: Youll typically manage 25 launch projects at a time ranging from longer-term (12 years) strategic launches to faster accessory releases (6 months).

• Broad portfolio exposure: You wont be limited to one product lineyoull gain perspective across multiple solution areas customers and markets.

• Customer competitive edge: Your work starts with listeningcustomers market signals and competitive contextand ends with a clear story Sales can sell.

• Travel up to 15% (domestic and international) for product workshops.

What You Bring (Essential Requirements)

• Bachelors degree in Marketing Business Technology or related field (Masters preferred)

• 7 years of experience in product/solutions marketing solutions marketing B2B marketing or related GTM roles

• Proven success leading launches and enhancements of products solutions and/or services in a B2B environment

• Demonstrated ability to create messaging positioning and cross-channel narratives that drive commercial results

• Strong experience building content strategy and sales enablement (assets playbooks training launch readiness)

• Strong customer discovery and insight-generation skills (voice of customer win/loss competitive analysis)

• Product marketing certifications are a plus!

Hach is proud to part of the Water Quality segment of Veralto (NYSE: VLTO) a $5B global leader dedicated to ensuring access to clean water safe food and medicine and trusted essential goods. When you join Veraltos vibrant global network of 17000 associates you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on and where youll have valuable opportunities to deepen your skillset pursue your ambitions and grow your career. Together were Safeguarding the Worlds Most Vital Resourcesand building rewarding careers along the way.

US ONLY:

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associates position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills seniority geographic location performance shift travel requirements sales or revenue-based metrics any collective bargaining agreements and business or organizational needs.

We offer a comprehensive package of benefits including paid time off medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole discretion unless and until paid and may be modified at the Companys sole discretion consistent with the law.

US residents: In any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race color national origin religion sex age marital status disability veteran status sexual orientation gender identity or other characteristics protected by law. We value diversity and the existence of similarities and differences both visible and not found in our workforce workplace and throughout the markets we serve. Our associates customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform crucial job functions and to receive other benefits and privileges of employment. Please contact us at to request accommodation.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies in any form without a valid signed search agreement in place for the specific position approved by Talent Acquisition will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.