Marketing and Communications Specialist III

Gainesville, FL - USA

Monthly Salary: $ 55000 - 60000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Classification Title:	Marketing and Communications Specialist I/ II
Classification Minimum Requirements:	Level I:Bachelors degree and two years of relevant experience; or an Associates degree and four years of relevant experience; or an equivalent combination of education and experience. Level II:Bachelors degree and four years of relevant experience; or an Associates degree and six years of relevant experience; or an equivalent combination of education and experience.
Job Description:	Content Creation & Storytelling Research write and craft compelling stories blogs newsletters and website content to showcase HWCOE and its departments achievements and initiatives. Collaborate with graphic designers videographers and photographers to create engaging multimedia content tailored for digital platforms. Develop targeted messaging and campaigns for various audiences to support organizational goals. Ensure all content aligns with brand guidelines and supports the overall communications strategy. Social Media Management Develop and implement social media strategies for designated departments to enhance visibility and engagement across platforms including Facebook Instagram X LinkedIn and emerging channels. Create schedule and monitor social media content ensuring consistency in voice tone and branding. Engage with audiences by responding to comments messages and mentions in a timely and professional manner. Stay updated on social media trends tools and best practices and recommend strategies to improve performance. Analyze social media metrics and prepare regular reports to assess effectiveness and inform future strategies. Internal Communication & Collaboration Partner with internal teams to gather information and identify opportunities for content development. Provide guidance and support to departments and stakeholders on effective use of social media. Coordinate with marketing and communications teams to ensure cohesive messaging across all channels. Strategic Communications Assist in developing and executing public relations and communication plans. Monitor industry trends news cycles and current events to identify proactive opportunities for storytelling. Collaborate with the marketing team to ensure integration across communication channels. Event Promotion Support the planning and promotion of events and community outreach activities. Develop communication materials and/or post-event recaps. Measurement and Reporting Monitor and report on the effectiveness of public relations initiatives using analytics tools and media monitoring platforms. Provide regular updates on campaign results and earned media coverage to stakeholders. Other duties as assigned.
Expected Salary:	Salary to commensurate with education and experience: Level I: $50000-$55000 Level II: $55000-$60000
Required Qualifications:	Level I:Bachelors degree and two years of relevant experience; or an Associates degree and four years of relevant experience; or an equivalent combination of education and experience. Level II:Bachelors degree and four years of relevant experience; or an Associates degree and six years of relevant experience; or an equivalent combination of education and experience.
Preferred:	Degree in Public Relations Communications Journalism Marketing or a related field. At least three years of experience in public relations communications or a related role. Experience in higher education nonprofit or corporate communications. Proficiency with media monitoring tools and analytics platforms. Strong understanding of AP style and best practices in writing for various audiences and platforms. Familiarity with social media platforms and content management systems.
Special Instructions to Applicants:	In order to be considered for this position you must upload a cover letter and resume with application. Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Required:	No

Required Experience:

Classification Title:Marketing and Communications Specialist I/ IIClassification Minimum Requirements:Level I:Bachelors degree and two years of relevant experience; or an Associates degree and four years of relevant experience; or an equivalent combination of education and experience.Level II:Bachel...

Classification Title:	Marketing and Communications Specialist I/ II
Classification Minimum Requirements:	Level I:Bachelors degree and two years of relevant experience; or an Associates degree and four years of relevant experience; or an equivalent combination of education and experience. Level II:Bachelors degree and four years of relevant experience; or an Associates degree and six years of relevant experience; or an equivalent combination of education and experience.
Job Description:	Content Creation & Storytelling Research write and craft compelling stories blogs newsletters and website content to showcase HWCOE and its departments achievements and initiatives. Collaborate with graphic designers videographers and photographers to create engaging multimedia content tailored for digital platforms. Develop targeted messaging and campaigns for various audiences to support organizational goals. Ensure all content aligns with brand guidelines and supports the overall communications strategy. Social Media Management Develop and implement social media strategies for designated departments to enhance visibility and engagement across platforms including Facebook Instagram X LinkedIn and emerging channels. Create schedule and monitor social media content ensuring consistency in voice tone and branding. Engage with audiences by responding to comments messages and mentions in a timely and professional manner. Stay updated on social media trends tools and best practices and recommend strategies to improve performance. Analyze social media metrics and prepare regular reports to assess effectiveness and inform future strategies. Internal Communication & Collaboration Partner with internal teams to gather information and identify opportunities for content development. Provide guidance and support to departments and stakeholders on effective use of social media. Coordinate with marketing and communications teams to ensure cohesive messaging across all channels. Strategic Communications Assist in developing and executing public relations and communication plans. Monitor industry trends news cycles and current events to identify proactive opportunities for storytelling. Collaborate with the marketing team to ensure integration across communication channels. Event Promotion Support the planning and promotion of events and community outreach activities. Develop communication materials and/or post-event recaps. Measurement and Reporting Monitor and report on the effectiveness of public relations initiatives using analytics tools and media monitoring platforms. Provide regular updates on campaign results and earned media coverage to stakeholders. Other duties as assigned.
Expected Salary:	Salary to commensurate with education and experience: Level I: $50000-$55000 Level II: $55000-$60000
Required Qualifications:	Level I:Bachelors degree and two years of relevant experience; or an Associates degree and four years of relevant experience; or an equivalent combination of education and experience. Level II:Bachelors degree and four years of relevant experience; or an Associates degree and six years of relevant experience; or an equivalent combination of education and experience.
Preferred:	Degree in Public Relations Communications Journalism Marketing or a related field. At least three years of experience in public relations communications or a related role. Experience in higher education nonprofit or corporate communications. Proficiency with media monitoring tools and analytics platforms. Strong understanding of AP style and best practices in writing for various audiences and platforms. Familiarity with social media platforms and content management systems.
Special Instructions to Applicants:	In order to be considered for this position you must upload a cover letter and resume with application. Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Required:	No