Content and Social Media Senior Specialist&nbsp

BD & Marketing Lead;

Position Overview

A leading intellectual property law firm with a global client base is seeking an experienced Content and Social Media Senior Specialist to lead the firms content creation social media strategy and digital storytelling efforts.

This role is responsible for shaping how the firm shows up across social platforms digital channels and marketing materials. The Senior Specialist combines strong editorial judgment visual creativity and data driven decision making to create content that is polished engaging and aligned with the firms brand and business development objectives. This position works closely with attorneys marketing leadership and business development teams to translate complex legal work into clear compelling content that builds visibility credibility and engagement.

Key Responsibilities

Content Strategy and Social Media Leadership

Lead the firms social media presence across LinkedIn and Instagram developing creative campaigns and content aligned with firm priorities

Develop and execute a social media content strategy that supports thought leadership firm initiatives events and attorney visibility

Monitor platform performance trends and audience engagement and adapt content strategy accordingly

Prepare and deliver monthly social media performance reports including growth engagement reach and campaign effectiveness

Ensure a consistent brand voice tone and visual identity across all platforms

Provide guidance and training to attorneys on LinkedIn profiles content strategy and best practices

Content Creation and Editorial Management

Create and edit high quality written and visual content including social posts articles client alerts invitations presentations and marketing collateral

Serve in a journalistic capacity by interviewing attorneys and subject matter experts and translating complex legal concepts into accessible content

Manage the development of external digital and print materials including web pages practice descriptions lawyer bios fact sheets and newsletters

Ensure all content aligns with firm style guidelines and make thoughtful recommendations to enhance clarity consistency and impact

Coordinate content review and approval processes with attorneys and internal stakeholders

Design Visual Assets and Presentation Support

Design and produce marketing assets including digital ads event invitations newsletter layouts and magazine advertisements

Edit and enhance PowerPoint presentations and Excel tables to ensure clarity visual consistency and executive level polish

Collaborate with internal and external designers as needed to ensure materials meet brand standards

Video and Multimedia Production

Plan record and edit video content for social media and digital channels including attorney interviews event highlights and short form video

Handle video editing sound correction and postproduction to produce polished platform appropriate content

Identify opportunities to repurpose long form legal content into short engaging video formats

Stay current on best practices for video content across professional social platforms

CMS Digital Platforms and Reporting

Manage and update website content using content management systems such as WordPress Sitecore Drupal or similar platforms

Support the creation and distribution of newsletters and client communications through email marketing tools

Maintain content calendars and coordinate publishing schedules across platforms

Track and report on content and campaign performance using data to inform future strategy

Qualifications

Education & Experience:

Bachelors degree in Marketing Communications Journalism Public Relations or a related field

Minimum of five years of experience in content creation social media or communications ideally within a law firm or professional services environment

Graphic design experience including ad creation invitations newsletters presentations and marketing collateral

Proven proficiency with Canva CapCut and Adobe Creative Cloud applications including Illustrator Photoshop InDesign and related design and video tools with additional experience in platforms such as Figma Affinity Procreate Adobe Fresco and Sketchbook

Required portfolio demonstrating content creation across social media digital campaigns written content and visual assets

Proven ability to demonstrate performance metrics tied to content and social media efforts

Hands on experience with video recording sound correction and video editing tools

Experience with CMS platforms and social media scheduling and analytics tools

Skills & Attributes:

Excellent writing editing and proofreading skills with a high level of attention to tone clarity and detail

Advanced proficiency in PowerPoint and Excel for presentation and data visualization

Highly organized and detail oriented with the ability to manage multiple projects and deadlines

Comfortable working independently while collaborating closely with attorneys and senior leadership

Strong judgment professionalism and ability to maintain confidentiality

Position Details

Full time position

Hybrid work schedule

Based in New York City

Occasional travel and occasional evening availability for events required

The firm values diversity and inclusion and is an Equal Opportunity Employer. All candidates must be legally authorized to work in the United States.

Things to note when reviewing applications:

• For the Content and Social Media Specialist role candidates must submit a marketing portfolio. If it is not included with their application please follow up by email and request it.