Director of Product, Live Services

The Opportunity: 

Mattel Game Studios is seeking a Director of Product Live Services (LiveOps & Monetization) to own business outcomes for our live mobile portfolio and lead the Live Services discipline in a publisher model working with external development studios. You will set the vision and multi-quarter roadmap for LiveOps and monetization (IAP & IAA) across multiple genresespecially casual & puzzle tied to our IPwhile coaching an in-place team (Sr. Manager of LiveOps PM Associate PM Data Analyst) and scaling the function as our slate grows.

What Your Impact Will Be:  

• Own outcomes & planning: Define portfolio KPIs (DAU retention payer conversion ARPDAU LTV) build/maintain revenue forecasts with Finance and drive quarterly targets; deliver crisp weekly/quarterly readouts and action plans.
• Set LiveOps strategy & roadmap: Craft a multi-quarter cadence of events seasons promotions and content drops; translate brand/IP beats into compelling in-game moments; ensure internal PMs execute day-to-day with excellence.
• Lead monetization (IAP & IAA): Establish pricing/offer architecture (bundles battle passes subscriptions) economy goals and segmentation; own ad strategy (placements mediation/bidding frequency controls brand safety) and rapid experimentation.
• Enable at scale: Prioritize and help define the Publishing Platform roadmap with partners (remote config segmentation in-game storefronts experimentation LiveOps CMS economy dashboards webstore) to increase velocity quality and personalization.
• Partner management: Align roadmaps with external studios; set SLAs and operating rituals; ensure instrumentation localization test plans canary/rollback paths and live-site excellence.
• Data-driven iteration: Institutionalize hypothesis-driven A/B testing and cohort analysis; rapidly iterate on event/offer design pacing rewards and economy health to maximize engagement and LTV.
• Cross-functional orchestration: Coordinate Design Engineering/QA Analytics UA/CRM Creative and Community & Player Support so each live beat has clear briefs assets go-to-market and feedback loops.
• Quality compliance & trust: Champion player-first ethical monetization; uphold platform/privacy policies and brand standards; lead incident response post-mortems and continuous improvement.
• Build the team & playbooks: Mentor PMs/analysts recruit as needed and codify runbooks scorecards and governance to scale Live Services across multiple titles.

Qualifications :

What Were Looking For: 

• 810 years in mobile F2P Product/LiveOps including 35 years leading teams and owning business outcomes on top grossing live titles.
• Proven wins growing revenue & retention through events features and economy/offer design; strong casual/puzzle experience preferred.
• Deep fluency in F2P economies IAP design pricing/segmentation and IAA fundamentals (mediation waterfalls/bidding).
• Analytical horsepower (experiment design KPI storytelling; SQL familiarity a plus) and a bias for action.
• Exceptional cross-functional communication; adept at aligning external developers and internal partners around clear goals and plans.
• Builders mindset: youve implemented processes tooling and playbooks that scaled LiveOps safely and fast.
• Publisher experience operating with external studios across time zones.
• Ownership or close partnership with Community & Player Support and UA/Growth.
• Experience across multiple genres (match-3 merge simulation hybrid-casual).
• Excellent verbal and written communication skills.
• Exceptional documentation and organization skills.
• A passion for gaming with a deep understanding of the gaming landscape and the game development life cycle.
• Experience with licensed games is an advantage.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time