Display & Social Media Manager Responsable Publicité Display & Réseaux Sociaux (CDD)

Job Description

We are looking for a experienced Display & Paid Social Manager in fixed-term contract capable of defining and leading the digital advertising strategy for the Groups brands ensuring campaign consistency across 10 corporate markets ROI efficiency and synergy with other marketing creative and e-commerce teams.

Key Responsibilities :
Cross-Channel Strategy and Leadership

• Define the Display Paid Social and SMO strategy across the Group in coordination with e-commerce acquisition marketing product finance and local teams.

• Ensure campaign consistency across all digital channels (display social retargeting VOL) and alignment with business objectives and overall brand strategy.

• Define and manage the media roadmap including activation planning budget management and prioritization to maximize ROAS.

• Oversee annual budget management and allocation ensuring effective investment

• across platforms and campaigns throughout the year.

Campaign Management and Performance

• Supervise and optimize display paid social and SMO campaigns across multiple platforms (Meta LinkedIn TikTok DV360 Criteo).

• Lead Test & Learn initiatives A/B tests and new approaches to identify opportunities and maximize performance.

• Implement advanced KPI tracking and cross-channel dashboards analyze performance and produce actionable and scalable insights with concrete recommendations and next steps to improve future campaigns.

• Share results and learnings with internal teams and local markets to increase visibility and strengthen the impact of campaigns Group-wide.

Cross-Channel and Brand Coordination

• Ensure coherence and alignment of acquisition and communication strategies across all channels: display social PPC CRM and content marketing.

• Work with channel owners to harmonize messaging creatives and audiences while maximizing campaign synergies.

• Collaborate with the Brand / Creative / Content team to guarantee alignment with the overall brand strategy.

• Manage and mentor Display & Paid Social Specialists.

• Maintain relationships with external partners (agencies Google Meta Criteo) to optimize performance and integrate advertising innovations.

International and Local Collaboration

• Serve as the main point of contact for local markets regarding campaign adaptation according to specific country needs.

• Share best practices and coordinate initiatives with local and international marketing teams.

Market Watch and Innovation

• Monitor market trends new platform features and industry innovations to keep the Group at the forefront of display paid social and SMO.

• Identify opportunities for automation large-scale personalization and data-driven optimization.

Candidate Profile
Experience and Technical Skills

• Minimum 5 years of experience in digital media including 2-3 years in a management or coordination role overseeing display paid social and SMO campaigns.

• Proficiency in advertising platforms: Meta LinkedIn TikTok Google Ads DV360 Criteo.

• Expertise in data and analytics: GA4 attribution tools advanced reporting and cross- channel dashboards.

• Experience managing significant media budgets and optimizing ROI.

• Experience in cross-channel coordination with other marketing levers (search email content marketing).

Education : Masters degree (Bac5) in Marketing Digital Communication or equivalent.

Personal Qualities :

• Strong leadership and ability to manage specialist profiles.

• Strategic vision and ability to translate business objectives into operational action plans.

• Excellent communication skills and ability to work with multiple stakeholders across international and local markets.

• Creativity rigor and strong organizational skills.

• Fluent in English; additional European languages are a plus.

Why Join Europcar Mobility Group

• Work in an international and innovative environment with a direct impact on the Groups digital strategy.

• Lead and develop talent in a stimulating and cross-functional context.

• Participate in high-visibility and innovative projects.

• Be part of a collaborative and supportive team with continuous learning opportunities.

Type of contract : CDD

From end of April until around mid December 2026

Position based in Paris (75017)

Europcar Mobility Group

Europcar Mobility Group is a global mobility player with 75 years of mobility services expertise and a leading position in Europe. We help to change the way you move is what we stand for and brings us together.

We offer to individuals and businesses a wide range of car and van rental services be it for a few hours a few days a week a month or more on-demand or on subscription relying on a fleet of more than 250.000 vehicles equipped with the latest engines including an increasing share of electric vehicles.

Our brands address differentiated needs use cases and expectations: Europcar - a global leader of car rental and light commercial vehicle rental with a premium positioning Goldcar - a frontrunner at providing low-cost car rental services in Europe and Fox-Rent-A-Car one of the main players in the car rental market in the US with a value for money positioning.

Customers satisfaction is at the heart of the Groups ambition and that of our more than 8000 employees everywhere we deliver our mobility solutions thanks to a strong network in over 130 countries.

More info at: