Digital Media BuyerPlanner

Digital Media Planner/Buyer

Location: Hybrid Winchester MA preferred will consider Portland ME or Buffalo NY areas
Reports to: Associate Media Director
Department: Media

Role Overview

The Digital Media Planner/Buyer is responsible for developing executing and optimizing integrated media strategies that drive measurable results for clients. This role blends strategic planning with hands-on buying trafficking oversight and campaign management across digital channels including SEM. The ideal candidate is both detail-oriented and strategic with the ability to own campaign execution from planning through launch optimization and post-campaign analysis.

Key Responsibilities

• Contribute to integrated media plans aligned with client objectives target audiences budgets and KPIs
• Translate marketing goals into actionable media strategies
• Make tactic and vendor recommendations review vendor submissions compile and negotiate schedules
• Work with media vendors to execute media buys across digital platforms
• Build and manage campaign structures placements flighting targeting and creative rotations
• Lead campaign trafficking across platforms ad servers and vendors to ensure accurate and timely launches; manage creative changes throughout the campaign
• QA campaigns and creative prior to launch and throughout flight to ensure accuracy in targeting budgets pacing and tracking
• Manage ad server setups including pixels tags UTMs and conversion tracking
• Coordinate with vendors platforms and internal teams to troubleshoot trafficking or delivery issues
• Monitor pacing and performance against KPIs identifying optimization opportunities
• Implement optimizations related to targeting creative rotation placements and budget allocation
• Proactively identify under delivery or tracking issues and resolve them quickly or bring them to the attention of the Media Supervisor
• Lead performance reporting and post-campaign analysis with accuracy clear insights and recommendations
• Participate in internal and client presentations as assigned
• Mentor and train Media Coordinators and provide oversight on trafficking tasks as needed
• Contribute to process improvements documentation and media best practices
• Able to implement manage and measure SEM campaigns supporting the tactic lead

Qualifications & Experience

• Bachelors degree in Marketing Advertising Communications or related field
• 35 years of experience in media planning and buying within an agency or similar environment
• Hands-on experience trafficking and QAing campaigns across multiple platforms including Google Campaign Manager
• Strong understanding of ad specs tracking and campaign setup requirements
• Excellent attention to detail and problem-solving skills
• Strong communication and project management abilities
• Familiarity with Strata or similar media management tool; familiarity with Redbird or other analytics dashboard preferred but not required
• Certification in Google Ads Analytics (GA4) and Tag Manager preferred
• Proficient with Excel and PowerPoint and/or Keynote