Marketing & Social Media Manger

Are you a creative strategic storyteller with a passion for crafting memorable guest experiences and elevating brand presence Join the team at Fairmont Sonoma Mission Inn & Spa as Marketing & Social Media Manager where rich Sonoma heritage wellness traditions and curated luxury come together to inspire every touchpoint. Youll help ensure the resort remains the premier topofmind destination for travelers experiencing Sonomas wine country.

What you will be doing: Reporting to the Director Sales & Marketing and in partnership with the Senior Marketing Manager responsibilities and essential job functions include but are not limited to the following:

• Drive the brand voice and ensure consistent on-brand communication across all guest-facing channels
• Lead social media strategy content creation and daily channel management to build awareness engagement and conversion
• Manage content and create interactive buzz across Instagram TikTok Facebook YouTube LinkedIn and partner platforms ensuring timely and relevant updates
•  Oversee content planning and publishing using Later (or similar) optimizing scheduling asset organization analytics and influencer strategy
• Plan and implement guest-facing activations local partnerships and on property promotions across the Hotel to enrich the guest experience
• Develop a wide range of branded print and digital collateral including menus signage welcome cards and in-room materials
• Maintain digital signage reader boards and on-site messaging platforms to reflect current offerings events and resort highlights
• Review internal and external creative materials to uphold brand alignment and maintain a polished cohesive presentation
• Publish dynamic content across partner platforms including Weddings Cvent Sonoma County Tourism Sonoma Visitors Bureau and Yelp
• Support colleague communication initiatives and employee-facing marketing efforts
• Respond to guest reviews across Google TripAdvisor Yelp and other platforms with professionalism and brand-aligned tone
• Coordinate itineraries reservations amenities and departmental communication for incoming media ensuring a seamless hosted-stay experience
• Track all hosted media and maintain accurate records of coverage and visits
• Direct short-form video production and collaborate with internal teams and creators to capture trending high-quality brand-aligned content
• Assist with photo and video shoots and liaise with key departments
• Serve as an on-property spokesperson for community relations media interactions and hotel committees when senior marketing leaders are unavailable
• Other duties as assigned

Qualifications :

Your experience and skills include: To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Previous experience in hospitality marketing brand communications or lifestyle content creation required
• Proficient in social media management and creative content tools (Canva Adobe Creative Suite preferred)
• Strong visual sensibility and understanding of hospitality guest touchpoints
• Exceptional organizational skills and comfort with cross-departmental coordination
• Ability to manage multiple projects in a fast-paced guest-focused environment
• Familiarity with Fairmont and Accor branding standards an asset
• Degree or diploma in hospitality business or wellness-related field is an asset
• Willingness to work weekends holidays and variable hours as business needs require

Salary range $76000-$85000

Additional Information :

Fairmont Sonoma Mission Inn & Spa an elegant Spanish mission-style Inn boasts exceptional accommodation in the heart of Wine Country.  As one big team community of service professionals we come together and work with a common purpose to welcome connect and serve others. 

Visa Requirements: Applicants must be able to provide proof that they are legally able to work in the United States. 
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Remote Work :

No

Employment Type :

Full-time