Senior Demand Generation Manager (all genders)

Berlin - Germany

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

TeamViewer provides a leading Digital Workplace platform that connects people with technologyenabling improving and automating digital processes to make work work better. Our software solutions harness the power of AI and shape the future of digitalization.

We believe that our diverse teams and strong company culture are key to the success of our products and technologies that hundreds of millions of users around the world and around 645000 customers across all industries rely on. With more than 1900 employees worldwide we celebrate the unique perspectives and talents that each individual brings to the table and foster a dynamic work environment where new ideas thrive. Are you ready to join our team and make an impact

Responsibilities

The Senior Demand Generation Manager will own the strategy execution and optimization of full-funnel demand generation programs that drive pipeline growth accelerate revenue and deepen customer engagement across global markets. This role has a strong focus on Enterprise and ABM-led motion partnering closely with Sales Product Marketing and Marketing Operations to translate GTM strategy into measurable pipeline and revenue impact.

You will design and scale multi-channel campaigns across awareness acquisition nurture and expansionbalancing strategic planning with hands-on execution. This is a highly cross-functional role requiring strong analytical skills operational rigor and a deep understanding of enterprise buying cycles.

Own and execute full-funnel demand generation strategy with a strong focus on Enterprise and ABM-led programs.
Design and run multi-channel campaigns aligned to business goals including new logo acquisition expansion and product launches.
Develop segment- and region-specific approaches (Enterprise vs. SMB; Net New vs. Existing) across EMEA APAC and AMS ensuring alignment with local market needs and cultural nuances.
Partner with Product Marketing Sales -Marketing Ops and Content to translate GTM strategy into high-impact demand programs taking ownership from concept through execution and optimization.
Plan and optimize campaigns to engage buying groups and accelerate complex enterprise deals with long sales cycles showing resilience and adaptability in the face of shifting priorities and market dynamics.
Test measure and optimize assets channels & messaging across the funnel to drive pipeline quality velocity and revenue impact.
Analyze performance and audience insights to inform ongoing strategy and investment decisions.
Coordinate and communicate effectively across global teams and time zones to ensure smooth execution and stakeholder alignment.

Requirements

6 years of B2B demand generation experience with significant exposure to Enterprise and ABM-led full-funnel campaigns.
Proven track record of driving pipeline and revenue impact in a SaaS or technology environment.
Strong understanding of integrated marketing tech stacks (eg. Marketo Salesforce Demandbase or similar) and account-centric measurement frameworks; hands-on experience is an advantage.
Deep understanding of ICP definition buying groups and enterprise buying journeys.
Highly analytical mindset with the ability to translate data into actionable insights and optimizations.
Strong project and time management skills with the ability to prioritize effectively manage multiple complex campaigns simultaneously and consistently meet deadlines.
Creative strategic thinker who can balance big-picture planning with hands-on execution.
German or French language is a plus.

What we offer

Onsite Onboarding in our HQ office for an optimal start
Great compensation and benefits packages including company achievement bonus or sales bonus company stocks and regular salary reviews
Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer
Public transport friendly offices
Option to lease an e-bike (Germany only)
Special terms for local gyms
Access to Corporate Benefits platform with many discounts
Regular Team events and company-wide celebrations
Open door policy no dress code rules frequent all Hands and Leadership Lunches
Hybrid and Flexible work time with up to 50% home office
Work From Abroad Program allowing up to 40 days of work outside your contracting country
We celebrate diversity as one of core values join and drive one of the c-a-r-e initiatives together with us!

TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse values-driven culture makes us stronger. As we continue to grow as a company we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender civil or family status sexual orientation religion age disability education level or race.

Responsibilities

Own and execute full-funnel demand generation strategy with a strong focus on Enterprise and ABM-led programs.
Design and run multi-channel campaigns aligned to business goals including new logo acquisition expansion and product launches.
Develop segment- and region-specific approaches (Enterprise vs. SMB; Net New vs. Existing) across EMEA APAC and AMS ensuring alignment with local market needs and cultural nuances.
Partner with Product Marketing Sales -Marketing Ops and Content to translate GTM strategy into high-impact demand programs taking ownership from concept through execution and optimization.
Plan and optimize campaigns to engage buying groups and accelerate complex enterprise deals with long sales cycles showing resilience and adaptability in the face of shifting priorities and market dynamics.
Test measure and optimize assets channels & messaging across the funnel to drive pipeline quality velocity and revenue impact.
Analyze performance and audience insights to inform ongoing strategy and investment decisions.
Coordinate and communicate effectively across global teams and time zones to ensure smooth execution and stakeholder alignment.

Requirements

6 years of B2B demand generation experience with significant exposure to Enterprise and ABM-led full-funnel campaigns.
Proven track record of driving pipeline and revenue impact in a SaaS or technology environment.
Strong understanding of integrated marketing tech stacks (eg. Marketo Salesforce Demandbase or similar) and account-centric measurement frameworks; hands-on experience is an advantage.
Deep understanding of ICP definition buying groups and enterprise buying journeys.
Highly analytical mindset with the ability to translate data into actionable insights and optimizations.
Strong project and time management skills with the ability to prioritize effectively manage multiple complex campaigns simultaneously and consistently meet deadlines.
Creative strategic thinker who can balance big-picture planning with hands-on execution.
German or French language is a plus.

What we offer

Onsite Onboarding in our HQ office for an optimal start
Great compensation and benefits packages including company achievement bonus or sales bonus company stocks and regular salary reviews
Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer
Public transport friendly offices
Option to lease an e-bike (Germany only)
Special terms for local gyms
Access to Corporate Benefits platform with many discounts
Regular Team events and company-wide celebrations
Open door policy no dress code rules frequent all Hands and Leadership Lunches
Hybrid and Flexible work time with up to 50% home office
Work From Abroad Program allowing up to 40 days of work outside your contracting country
We celebrate diversity as one of core values join and drive one of the c-a-r-e initiatives together with us!