Salesforce Marketing Cloud Business Analyst

Jersey, NJ - USA

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Role Summary
The Salesforce Marketing Cloud Business Analyst acts as the primary liaison between marketing stakeholders and technical teams translating business requirements into scalable SFMC solutions that drive measurable B2B outcomes.

Key Responsibilities

Gather analyze and document business requirements for B2B marketing campaigns and lifecycle programs
Translate marketing objectives into functional and technical SFMC requirements
Partner with Solutions Architects and Developers to define data journey and automation needs
Support backlog grooming sprint planning and user acceptance testing (UAT)
Ensure campaign requirements align with compliance consent and data usage policies
Develop process flows use cases and functional specifications
Monitor delivered solutions to ensure they meet business KPIs
Support change management training and documentation

Required Qualifications

5 years of experience as a Business Analyst in MarTech or CRM environments
Hands-on experience with Salesforce Marketing Cloud or Salesforce CRM
Strong understanding of B2B marketing funnels and campaign operations
Experience working in Agile or hybrid delivery models
Excellent documentation and stakeholder management skills

Key Competencies

Requirements elicitation
Marketing operations analysis
Data-driven decision making
Agile collaboration
Clear communication

Role Summary The Salesforce Marketing Cloud Business Analyst acts as the primary liaison between marketing stakeholders and technical teams translating business requirements into scalable SFMC solutions that drive measurable B2B outcomes. Key Responsibilities Gather analyze and documen...