Martech Business Analyst
Share
Job Location:
Hoboken, NJ - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Summary
We are looking for a Martech Business Analyst to work onsite with the client and support delivery of digital and marketing transformation initiatives based on Adobe Experience Cloud CRM and E-commerce platforms. The role involves gathering and documenting business and functional requirements supporting solution design and working closely with client stakeholders and internal delivery teams to ensure successful implementation aligned with RFP requirements.
Key Responsibilities
Client & Stakeholder Interaction
- Work onsite and engage with business marketing and IT stakeholders
- Participate in requirement-gathering sessions workshops and walkthroughs
- Understand business objectives KPIs and customer experience goals
- Act as a liaison between client stakeholders and offshore delivery teams
Requirements Gathering & Documentation
- Analyze requirements and support mapping to Adobe platform capabilities
- Elicit and document business and functional requirements user stories acceptance criteria and reporting/analytics needs
- Create supporting artifacts such as process flows journey maps and basic data flow diagrams
Adobe Experience Cloud Support
- Support functional analysis across Adobe Experience Manager (AEM) Adobe Analytics/CJA Adobe Target Adobe Campaign and AEP RTCDP
- Work with architects and SMEs to ensure requirements are feasible and aligned to platform capabilities
Data CRM & E-commerce Coordination
- Assist in defining integration requirements between Adobe platforms CRM systems and E-commerce platforms
- Support definition of customer journeys funnels and conversion tracking
- Capture basic data consent and compliance requirements
Delivery & UAT Support
- Clarify requirements during development and testing phases
- Support Agile ceremonies such as backlog grooming and sprint reviews
- Assist with UAT preparation execution and defect triage
- Ensure delivered solutions meet documented requirements
Required Skills & Qualifications
Core Skills
- 3 years of experience as a Business Analyst in digital or Martech programs
- Strong experience in requirements elicitation and documentation
- Understanding of Agile/Scrum delivery models
- Good communication and stakeholder coordination skills
Adobe & Platform Knowledge
- Functional understanding of one or more Adobe Experience Cloud components with exposure to others
- Exposure to CRM and E-commerce platforms is a plus
Soft Skills
- Comfortable working in an onsite client-facing role
- Ability to document and communicate requirements clearly
- Willingness to learn and grow across Adobe Experience Cloud capabilities
- Collaborative mindset and attention to detail
Preferred Qualifications
- Experience working on enterprise digital programs or RFP-based engagements
- Exposure to marketing personalization or analytics use cases
- Adobe-related certifications (nice to have)
Role Expectations
- Work closely with client BAs solution architects and delivery leads
- Ensure accurate translation of business needs into functional requirements
- Support end-to-end delivery from requirement gathering to UAT
Key Skills
- SQL
- Agile
- Business Analysis
- Visio
- Waterfall
- Business Process Modeling
- Requirements Gathering
- User Acceptance Testing
- Business requirements
- SDLC
- Systems Analysis
- Data Analysis Skills
