Sr Brand Manager
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Job Location:
Minneapolis, MN - USA
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
As a Senior Brand Manager you will act as a true general manager of your businessdeveloping and managing strategy financial performance the innovation pipeline and the crossfunctional leadership required to drive Jack Links continued category our fastmoving entrepreneurialspirited organization youll be a proactive selfstarter who leads through influence and drives meaningful impact across the business.
This role is ideal for a businessminded marketer who is equally strong in strategic and creative thinking financial acumen consumer insight interpretation and crossfunctional leadership. We have a hunger to growand have fun while doing itand were looking for someone excited to help expand our iconic legacy in protein snacking.
Key Responsibilities:
- Own the annual and longrange strategic plan for Jack Links BetterForYou segmentdefining positioning pricing/pack strategy and portfolio roadmaps; aligning stakeholders; and tracking performance to deliver short and longterm goals.
- Steward the P&Lunderstand forecasts optimize mix manage brand budgets and recommend PPA actions to support profitable growth.
- Lead commercialization (renovation & expansion) from concept through launch and postlaunch evaluation; partner with R&D Insights Trade Supply Chain Finance Sales Packaging and FSQ through stagegate.
- Build brand equityensure a distinctive consistent identity and voice across touchpoints; protect and grow longterm brand health through a consumerled lens.
- Support integrated activation by authoring clear briefs setting objectives and providing strategic guidance to internal and external agency partners; support executional oversight and track inmarket performance to identify optimization opportunities.
- Partner with Sales & Trade to develop compelling selling stories retailerspecific plans and channel strategies that drive distribution velocity and incremental growth.
- Translate data into actionsynthesize consumption consumer customer category and competitive insights into clear recommendations that inform strategy activation and the renovation/expansion pipeline.
- Navigate a matrix with influencealign internal and external partners drive clarity and accountability and keep work moving quickly to stay ahead of the category.
Qualifications :
- Bachelors degree in Marketing required; MBA preferred.
- 610 years of progressive CPG brand management experience in food/beverage; experience in Natural or betterforyou category required
- Proven experience in new product development growth strategy planning/execution P&L and budget stewardship and integrated marketing.
- Demonstrated ability to lead complex crossfunctional commercialization projects.
- Strong leadership through influenceskilled in crossfunctional alignment conflict resolution and creative problemsolving.
- Proficiency with Nielsen/Circana syndicated data required.
- Experience partnering with creative and media agencies preferred.
- Exceptional communication skillsstorytelling presenting deck development and the ability to engage stakeholders at all levels.
- A general manager mindsethandson solutionsoriented eager to learn adaptable and comfortable wearing multiple hats.
- Strong analytical capability with a resultsdriven approach and agility in responding to changing market dynamics.
- Highly organized with excellent timemanagement and deadlinedriven execution.
- Self-starter with demonstrated ability to operate independently
Additional Information :
The salary range for this role is $150000 $165000(Annually). Actual salaries will vary based on several factors including but not limited to external market data internal equity location and candidate skill set and experience. Base pay is just one component of Jack Links Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Links provides a variety of benefits to eligible Team Members including medical dental and vision benefits life and disability insurance 401k participation paid holidays and paid time off.
EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:
Jack Links provides equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic that is protected by federal state or local law.
E-VERIFY:
Jack Links is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program please visit: your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
At Jack Link’s, we feed the journey. We take pride in rolling up our sleeves and getting things done together. Fueled by creativity, passion, and a commitment to doing things the right way, we tackle the hard stuff first and focus on real progress, bold moves, and no excuses. We creat ... View more
