EMEA Content Strategist Lead

Join the team redefining how the world experiences design.

Hello hey gday mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and how you can work

The buzzing Canva London campus features several buildings around beautiful leafy Hoxton Square in Shoreditch. While our global headquarters is in Sydney Australia London is our HQ for Europe with all kinds of teams based here plus event spaces to gather our team and communities. Youll experience a warm welcome from our Vibe team at front of house amazing home cooked food from our Head Chef and a variety of workspaces to hang out with your team mates or get solo work done. That said we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals and so you have choice in where and how you work.

About the role

We introduced the Regional Content Strategy Lead role to drive the success of content in key focus regions. Content moves Canva and ensuring our content is a driver of growth is crucial. Just as we invest in strong business marketing sales and product leaders in our priority markets we need an equally strong voice in content.

As a Regional Content Strategy Lead youll be responsible for ensuring Canva has the right strategic content from your region owning content as a growth engine and adapting strategy by market maturity to support MAU retention and revenue impact.

Youll champion local relevance and trends that make international users feel Canva is for them and work closely with country teams (SEO Localisation Creators Product Marketing) central Content & Discovery (C&D) and regional stakeholders to ensure local content delivers high value and measurable impact.

What youll do

As a Regional Content Lead you bring expertise in strategy content business management (incl. budget ownership) leadership and cross-functional stakeholder particular you will:

• Content Strategy & Execution Define and prioritise regional content strategy and growth levers overseeing content health and production to drive relevance scale and business impact.

• Content Quality & Relevance Act as a custodian of content quality ensuring local content meets Canvas standards resonates culturally and supports strategic growth metrics.

• Discovery & Performance Own regional content performance across discovery ensuring the right local content is surfaced through search recommendations and editorial and optimised for engagement activation and retention.

• Editorial & Trends Leadership Lead regional editorial strategy across surfaces (e.g. Showcases) identifying and activating cultural moments in partnership with Marketing Social and PR.

• Product & SEO/LOX Partner closely with Product SEO and Logged-Out teams to shape and execute a cohesive regional content strategy that unlocks demand closes content gaps and improves conversion.

• Cross-Functional Collaboration Act as a strategic partner to country teams central C&D and in-market functions to align priorities unblock execution and drive content-led growth.

• Regional Expansion & Team Growth Build enable and scale local content teams empowering Country Managers with clarity frameworks and strategic support.

• Creator & Partner Engagement Build relationships with local creators manage partnerships and activate the creator community to expand our content ecosystem.

• Feedback & Insights Gather input from sales partners and local teams to refine content strategies and enhance Canvas market impact.

• Budget Ownership Manage and deploy the regional content budget aligning with global priorities while tailoring investments to regional needs.

What were looking for

Were seeking a strategic thinker who thrives in fast-paced environments and can seamlessly bridge the gap between regional content strategy and hands-on execution. You should be someone who naturally gravitates toward solving complex problems enjoys working with data to drive decisions and can build strong relationships in a collaborative and cross-functional environment while leading regional teams across time zones and cultures. The ideal candidate combines analytical rigour with cultural curiosity demonstrating both the ability to develop comprehensive regional content strategies and the operational excellence to address local content needs and cultural trends.

• 5-7 years of experience in content strategy regional business strategy and operations partnerships or editorial leadership or similar roles within high-growth content media or marketplace global technology companies.

• A deep understanding of content trends and aesthetics in your region with a pulse on what resonates with local users.

• A proactive solutions-driven approach capable of balancing strategy with hands-on execution.

• Exceptional stakeholder management skills with the ability to align cross-functional teams across regions.

• Experience working in fast-moving dynamic environments comfortable with ambiguity and change.

• Strong analytical skills to assess content performance and inform strategy adjustments.

• A track record of successfully managing content budgets partnerships and production workflows.

• Passion for supporting and activating local creators fostering a thriving content ecosystem.

• Language skills and cultural knowledge relevant to your geographic markets and regions with ability to work effectively across different time zones.

What youll learn and how youll develop at Canva

Youll gain deep exposure to all aspects of strategy and operations a high-growth technology company from AI-powered content innovations to international expansion. Working closely with senior leadership across International and other supergroups youll develop advanced strategic thinking skills while learning how to scale operations and drive organisational change.

Youll get hands-on experience with one of the most complex content ecosystems in tech working on problems that dont have playbooks yet and partnering with cross-functional groups across Canva to find solutions that impact millions of users. This is a role where your decision making and leadership will directly influence strategy and youll see your recommendations come to life in our product and shape the future of design.

Through the Content Strategy speciality growth infrastructure and Canvas professional development programs youll develop your sharp commercial instincts data analysis proficiency the ability to navigate ambiguity and hands-on experience with emerging technologies. Most importantly youll work with people who are genuinely brilliant and kind a rare combination that makes the hard problems worth solving and sets you up for a career in strategy in the tech industry.

Whats in it for you

Achieving our crazy big goals motivates us to work hardbut youll experience lots of moments of magic connection and fun woven throughout life at Canva too. We also offer a range of benefits to support your success inside and outside work:

Equity packages we want our success to be yours too
Inclusive parental leave policy that supports all parents & carers
Annual Vibe & Thrive allowance to support wellbeing social connection office setup & more
Flexible leave options that let you recharge or take time to give back

Check out for more info.

Remote Work :

No

Employment Type :

Full-time