Content Lead (B2B Content Marketing Manager)

Were Avvoka

We building drafting technology thats transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI without taking judgement away from the lawyers in control. We believe technology should amplify expertise not replace it.

Avvoka is trusted by over 20% of the AmLaw 100 law firms global banks and enterprises and weve grown largely through product strength. With headcount and revenue contuining to scale rapidly year on year were now moving from a product-led path into a globally recognised legal-tech brand.

Were at an inflection point: evolving how the worlds most sophisticated legal teams work and building a company where thoughtful people can do the best work of their careers.

Why join us

Avvoka has a powerful product story but we need someone who can tell it brilliantly and consistently across channels. This role is about turning deep product and domain knowledge into content that educates engages and drives growth.

Youll own how we plan produce and distribute content across the funnel from SEO strategy and thought leadership through to lifecycle emails and sales enablement. Its a rare opportunity to shape the voice of a fast-growing legaltech company with real creative control and a direct line to impact.

While legal experience isnt essential its a strong advantage. Our audience is discerning and the best content in this space earns attention by being accurate practical and genuinely useful.

The role

Were hiring a Content Lead (or Content Marketing Manager) to build and run Avvokas content engine combining strong writing with marketing strategy and lightweight production management. Youll be responsible for defining what we publish (and why) creating and editing high-quality content yourself and coordinating multimedia production (e.g. webinars podcasts video snippets design assets) through internal partners and external freelancers/agencies.

Youll work closely with the CMO Product Marketing and subject matter experts across the business to create content that strengthens Avvokas brand supports pipeline and helps customers understand the value of what were building.

This is both a creative and strategic role: youll need to understand buyer personas the competitive landscape and the nuances of legal workflows - then translate all of that into compelling clear and well-crafted content.

Role details

• Department: Marketing
• Reports to: CMO (with a dotted line to Head of Product)
• Direct Reports: None - this is an individual contributor role
• Location: London Waterloo / flexible WFH allowance
• Working Hours: Generally 9:00-17:30 GMT with 1 hours lunch break
• Compensation: Competitive based on experience
• Start Date: Flexible - wed love you to join soon

What youll do

Content strategy across the funnel (SEO content CRM)

• Own the content strategy and calendar across awareness consideration and conversion (including SEO campaigns and lifecycle).
• Partner with Product Marketing and Sales to align messaging to personas use-cases and pipeline priorities.
• Define measurement and reporting (traffic rankings engagement MQLs influenced pipeline email performance) and iterate based on results.

High-quality writing and editorial ownership

• Write and edit core assets: thought leadership blog content website/product narratives case studies and sales enablement.
• Translate complex product and legal-workflow concepts into clear credible content for legal and business audiences.
• Maintain and evolve Avvokas voice through an editorial standard and lightweight style guide.

Multimedia production management (without needing to be hands-on)

• Plan and produce multimedia content (webinars short-form video customer interviews podcasts social clips) by coordinating stakeholders and suppliers.
• Brief and manage freelancers/agencies for video design and editing ensuring quality consistency and timely delivery.
• Repurpose pillar content into multi-format distribution (e.g. webinar blog series LinkedIn posts email nurture sales asset).

Distribution performance and continuous improvement

• Own distribution across owned channels: website organic social newsletters and lifecycle email programmes (in partnership with Marketing Ops/CRM).
• Improve content performance through SEO best practice (keywords intent internal linking technical collaboration where needed).
• Use data qualitative feedback from Sales/CS to prioritise what to produce next and what to retire.

What success looks like

To ensure your application has the best opportunity of success your CV could cover the below measures of success with quantifiable results (e.g. percentages growth reductions impact)

• Increased organic visibility and qualified inbound performance (e.g. rankings non-branded traffic demo conversions pipeline influence).
• A consistent cadence of high-quality content that is actively used by Sales/CS and supports the full buyer journey.
• A repeatable content operating system: clear positioning reliable production (including multimedia) and measurable distribution impact.

What youll bring

The ideal candidate would have:

• Strong content marketing experience (typically 36 years) in B2B SaaS professional services or a complex product environment.
• Excellent writing and editing skills with a portfolio that shows range: SEO content narrative brand writing customer stories and commercial copy.
• Marketing mindset: you think in terms of funnel impact audience intent positioning and distribution not just production.
• Comfortable owning SEO fundamentals (strategy keyword intent briefs optimisation) and partnering with specialists where needed.
• Experience running lifecycle / CRM content (nurture sequences newsletters segmentation-aware messaging) or working closely with CRM owners.
• Proven ability to manage creative production via briefs feedback and timelines especially for multimedia assets.

Bonus points if:

• Experience writing for an audience of practising lawyers knowledge counsel or legal operations professionals.
• Youve built a content engine from scratch (or significantly levelled one up) in a scaling company.
• Youve shipped multimedia programmes (webinars/podcast/video) and can show how they drove engagement or pipeline.
• Youve worked closely with product teams to translate features into compelling customer-facing narratives.

Core attributes we value across all roles:

• Adaptability in dynamically evolving settings
• A proactive solution-focused mindset with ownership
• A collaborative spirit supporting and mentoring others

If youre excited about this role but your experience doesnt align perfectly with every qualification we encourage you to apply anyway you might be just the candidate were looking for.

Our hiring process

1. CV Review: Our People team reviews all applications carefully.
2. Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
3. Stage 1 Assessment Interview (3045m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
4. Stage 2 Senior Interview (for senior roles): An additional conversation with members of the leadership team.
5. Meet the Team: Where possible well invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.

We aim to make an offer to the successful candidate within a month of application but this will vary by role and seniority.

What we offer

• Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements
• Private health insurance through VitalityHealth (post-probation) including discounted gym memberships
• Access to WeWork amenities (coffee community events modern workspaces)
• Summer Fridays - finish early every other Friday in July and August
• Monthly socials and quarterly team events
• Annual learning and development budget
• Home office IT allowance
• 25 days annual leave plus public holidays
• Company pension scheme
• Right to request flexible working arrangements
• A collaborative transparent company culture with real opportunities for growth

Equa...