Senior Product Manager (AI Stylist)
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Job Summary
Digital Product at ASOS
ASOS serves over 23 million active customers across more than 100 markets with billions of visits annually. Our Tech and Product teams power the digital experiences behind one of the worlds leading fashion destinations and we do so as a truly productled organisation.
We empower crossfunctional teams to solve real customer problems with innovative thinking experimentation and datadriven decisionmaking. With a strong focus on personalisation AI/ML systems and platform scalability were building the future of fashion commerce.
As a Senior Product Manager in the Agentic Shopping domain youll shape one of ASOSs most strategically important initiatives the AI Stylist helping customers find the right products through conversational assistance style expertise and personalised discovery.
Job Description
As a Senior Product Manager for AI Stylist you will define and drive the roadmap for ASOSs agentic shopping and conversational commerce experience. This role blends deep product strategy AI/ML understanding and customerobsessed UX thinking.
Youll partner with engineering data science design and commercial teams to evolve AI Stylist into a trusted highperforming digital fashion assistant helping customers solve real problems like outfit inspiration size/fit guidance product comparison and style discovery.
This is a highimpact role with significant visibility across the organisation.
Key Responsibilities
- Define and own the product strategy and roadmap for AI Stylist within the Agentic Shopping domain balancing customer needs commercial impact and longterm platform scalability.
- Lead the development of AIpowered conversational experiences including intent understanding multiturn dialogue flows personalisation logic and decisionmaking frameworks.
- Partner closely with Data Science and Engineering to leverage generative AI transformerbased models embeddings retrieval systems and memory architecture to deliver personalised reliable outputs.
- Collaborate with Product Design to define intuitive conversation journeys guided flows and entry points that drive adoption and retention.
- Establish and track the core metrics framework for AI Stylist: engagement conversion quality task completion customer satisfaction and safety.
- Drive experimentation and A/B testing to validate hypotheses and measure uplift on core commercial metrics.
Qualifications :
About You
- Proven experience as a Product Manager in consumerfacing digital products; ideally with exposure to AI/ML features conversational interfaces personalisation or recommendations.
- Strong understanding of how modern AI systems work (LLMs embeddings RAG ranking models memory reinforcement learning etc.) not at a researcher level but enough to drive meaningful product decisions.
- Demonstrated ability to build and scale 01 or earlystage products in ambiguous fastmoving environments.
- Deeply customercentric with strong instincts for user experience behavioural psychology and understanding customer intent.
- Skilled in experimentation metrics design and data analysis you can frame hypotheses evaluate impact and translate insights into decisions.
Additional Information :
BeneFITS
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Time Management
- Customer Service
- Computer Skills
- Retail Sales
- Pricing
- Eyelash Extensions
- Hair Styling
- Cosmetology
- Guest Services
- Training & Development
- Barbering
- Writing Skills
About Company
Were ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a pla ... View more
