Product Marketing Manager – Public Safety

London - UK

Monthly Salary: Not Disclosed

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

About the Role

We are seeking a Product Marketing Manager (PMM) with 35 years of experience to join our global team. This role is ideal for a storyteller and strategist who can lead positioning in the market and equip our sales teams and partners with the tools they need to win.

As a Product Marketing Manager you will play a significant role within the wider Product team working across Product Sales and Marketing to balance hands-on enablement execution with opportunities to influence strategic positioning and go-to-market planning. You will own messaging and GTM with a particular focus on Public Safety including law enforcement critical infrastructure emergency management and government agencies.

Why Youll Love This Role

Youll be both hands-on and strategic shaping our market story while building the sales tools that directly drive impact.
Youll have the opportunity to influence positioning and GTM strategy working closely with Product Marketing and Sales leadership.
Youll be the storyteller who translates technical capabilities across SaaS platforms hardware and services into narratives that resonate with government agencies public safety organisations enterprises and digital-first buyers.
Youll develop deep expertise in complex mission-critical verticals with Public Safety as a key area of focus.
Youll see your work in action across high-visibility product launches and critical sales cycles with a direct line of sight to revenue impact.

What Youll Do

Positioning & Messaging

Support the development of value propositions and messaging frameworks tailored to key verticals and buyer personas.
Translate technical product features into compelling customer-centric narratives that connect technology to business and operational outcomes.
Create competitive insights and battlecards to differentiate our solutions in the market.
Build a strong working understanding of the regulatory procurement and operational context of Public Safety (e.g. law enforcement emergency management government agencies).

Sales Enablement

Develop enablement tools such as demo narratives discovery question frameworks and objection-handling guides to support sales teams across complex multi-stakeholder sales cycles.
Build and maintain playbooks decks one-pagers FAQs and ROI calculators suited to different buyer types including enterprise and public sector procurement processes.
Deliver enablement training for sales teams and channel partners ensuring readiness across target verticals.
Track adoption and effectiveness of enablement content iterating based on win/loss data and field feedback.

Go-to-Market (GTM) & Launches

Partner with Product Management marketing sales and other stakeholders on product and feature launches defining GTM motions suited to Public Safety.
Prepare GTM assets including launch decks messaging briefs and customer-facing materials.
Act as an internal and external evangelist representing the company at tradeshows conferences webinars and partner sessions.

Customer Stories & Insights

Collaborate with Sales and Marketing to create case studies testimonials and solution briefs across key use cases.
Gather market and customer insights to refine positioning and GTM approaches.
Engage directly with customers by attending meetings demonstrations and tradeshows to build understanding and strengthen relationships.
Use AI-powered research tools to accelerate competitive intelligence voice-of-customer synthesis and market trend analysis.

Requirements:

35 years of experience in Product Marketing Sales Enablement or related roles in B2B SaaS hardware or technology solutions.
Experience working with or marketing to public safety government or mission-critical communication markets is highly desirable. Experience in video-related applications is also a bonus.
A strategic storyteller with strong communication skills and the ability to simplify complexity for both technical and non-technical audiences.
Proven experience creating sales collateral enablement programs and GTM content for complex enterprise or government sales cycles.
Cross-functional collaborator who thrives working with Sales Product and Marketing teams.
Deep customer empathy with the ability to understand buyer challenges and craft narratives that connect technology to business outcomes.
Strong ability to translate technical solutions into business value across different buyer types and verticals.
Comfortable leveraging AI tools to support market research content creation competitive analysis and sales enablement.

About the Role We are seeking a Product Marketing Manager (PMM) with 35 years of experience to join our global team. This role is ideal for a storyteller and strategist who can lead positioning in the market and equip our sales teams and partners with the tools they need to win. As a Product Marketi...